Monthly Archives: July 2015

SEO Toolkit for Sharp Entrepreneurs

Search Engine Optimization Toolkit for Entrepreneurs


Regardless of whether you’re a novice or a specialist world-wide-web designer, there are certain to generally be applications you haven’t received the chance to try out as yet or you should not know exist. This comprehensive post displays you a comprehensive toolbox of web sites, applications, companies, plugins, and lots of more handy equipment.


36 Hugely Advisable Totally free Efficiency Apps for Internet Marketers

36 Extremely Encouraged Absolutely free Time Saving Apps for On line Marketers


On-line marketers must take on a whole lot of unique responsibilities. They’ve to utilize social media, know how to get on the initially page of search engine rankings working with Website seo, interpret analytics, craft and discover excellent material, and a lot more.

What’s the best SOP management app?

What's the top process management tool?


Quora can be a terrific place to have facts. Concerns are answered by a few of essentially the most intelligent people today in their particular fields plus the community-powered voting platform makes certain the ideal answers rise towards the top and get probably the most consideration, even though the answers not worth reading are often unread.

Benioff-backed Brandcast launches web publishing cloud for marketers

A Brandcast dashboard screen, where each image represents a different site or landing page for a fictional client, Aeronautica.

Marc Benioff and his Salesforce are busy these days seeding a new generation of tools for marketers.

On the same day that visually based marketing platform Autopilot announced a new investment round led by Salesforce Ventures, San Francisco-based Brandcast is today announcing the public availability of its web publishing ecosystem for marketers working with designers and agencies.

The major investor in Brandcast: Marc Benioff.

Founded in 2012, the company has been beta testing for the past several months its Brandcast Cloud, which is intended to simplify the process of quickly building and managing the zillions of websites and landing pages many marketers must deal with.

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Large marketing teams, CEO Richard Yanowitch pointed out, typically have to deal with lots of sites, far-flung teams, and lots of content.

“If you talk to any [chief marketing officer],” he told me, “no marketing team is satisfied with the website building and process,” because it requires complex team interactions that still often hop between corporate silos.

For instance, designers have to wait for marketing content, and web page builders need to wait on designers, chief technical officer Dan Lynch said.

So, instead of the typical waterfall work process, Brandcast lets teams work in parallel.

There’s a single dashboard, for instance, that organizes all web properties — desktop or mobile — by brand, site, users, or content. Far-flung teams, including outside agencies, can collaborate in real time in a process that Lynch compared to working online in Google Docs. In other words, you immediately see what others are doing.

Users get permissions based on their roles, with only a web site administrator able to publish a site. The company touts the speed and ease of building responsive sites and landing pages that automatically optimize for screen size without coding. Designs can be created with or without templates, and content can be reused across the web portfolio.

Essentially, Yanowitch told me, Brandcast wants to do for marketing teams’ website needs what Salesforce did for sales teams’ needs: make the process fully collaborative and cloud-based, with common assets that everyone can draw upon.

This next-gen content management system, however, doesn’t directly offer the sophisticated customer response mechanisms touted by many marketing clouds for websites, such as personalization for customized experiences and content. But Brandcast notes that it offers integration with a wide range of marketing tools that can offer such features, including HubSpot, Marketo, Optimizely, and, of course, Salesforce.

It also doesn’t yet have an approval workflow, raising the possibility that the director of marketing could make a webpage change that the VP of marketing hates. Lynch noted that all changes are seen instantly, although that assumes the execs are tracking things closely. And there are no chat or other built-in real-time communication tools, which would seem to be important for smooth interaction.

The company said an approval workflow and built-in customer intelligence/engagement are on its to-do list.

Brandcast currently claims more than three dozen customers. But the world has no shortage of website builders, ranging from Adobe Experience Manager in its Marketing Cloud to any number of standalones, each proclaiming to be easier than the next one.

Brandcast’s key competitors, Yanowitch told me, are both the existing CMSs and the build-your-own CMS tools that many companies have created to fill their needs.

Its biggest differentiation, he said, is that it was designed and built from the ground up for marketers’ specific needs.

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36 Extremely Recommended Free Productivity Apps for Internet Marketers

36 Extremely Advisable No cost Efficiency Apps for Online Marketers


Online marketers have to take on quite a bit of diverse responsibilities. They’ve got to work with social media, learn how to get on the initial page of search engine rankings utilizing Search engine optimization, interpret analytics, produce and find excellent articles, and more.

They’ve got to become writers, designers, salespeople and researchers. On line promoting is among the most fascinating and varied professions within the globe, and can be wonderful pleasure to perform when you can do it effectively and productively without any hassle.

These 36 tools for on the web marketing and advertising can help you to speed up your tasks and get essentially the most out of your efforts. After all, you’re going to want a method to be much more efficient when there is so much to do and only 24 hours within a day.


Drama at HubSpot as CMO Fired After Book Investigation


By Anita Campbell HubSpot has fired Mike Volpe, its long-time Chief Marketing Officer, for “ethical violations” involving a book about the company. One other executive, Joe Chernov, Vice President of Content, resigned. And the company has sanctioned a third executive, Brian Halligan, Hubspot s Chairman and CEO, for not reporting the employees actions to the Board of Directors in a timely manner. Halligan is also one of the founders of the company — but now that it is publicly traded has to answer to the Board of Directors. The inbound marketing software company s press release says that Volpe was terminated for ethical violations “in connection with attempts to procure a draft manuscript of a book involving the Company.” It s an unusual situation. Companies that provide software to small and midsize businesses rarely have this much public drama. Twitter chatter on the account of Scott Kirsner, a Boston Globe columnist, speculates the book in question is being written by Dan

36 Highly Suggested Free Productivity Apps for On line Marketers

36 Highly Suggested Absolutely free Efficiency Apps for On line Marketers


On line marketers have to take on a good deal of different responsibilities. They’ve got to use social media, fully grasp how to get on the first internet page of search engine rankings working with Search engine optimization, interpret analytics, produce and uncover great written content, and a lot more.

What’s the most efficient process management app?

What's the best procedure management app?


Quora is often a terrific place to acquire information. Questions are answered by some of by far the most intelligent people today in their particular fields as well as the network-powered voting platform makes certain the most beneficial answers rise towards the top and get probably the most recognition, when the answers not worth reading are commonly left undiscovered.

Desired Outcome is a Transformative Concept

desired-outcome-transformativeOne of the most powerful concepts I’ve ever come across in business is the idea of the customer’s Desired Outcome.

And if you’re thinking “one of the most powerful concepts in business” seems like a pretty hefty charge, you’re right; this concept has transformational properties.

When I first introduced Desired Outcome, I explained that this idea came about as a simple replacement for “what does Success mean to your customer?”

But it’s so much more than that… let’s dig in a bit.


Quick Refresher on Definition of Customer Success

First, remember that when your customers achieve their Desired Outcome through their interactions with your company, that is customer success.

And the process used to proactively ensure your customers achieve their – or to orchestrate – Desired Outcome, is what we call Customer Success Management. That is both a function within an organization and software product category (like Gainsight).

Read my Definitive Guide to Customer Success for a great primer on this concept if it’s new you.

Desired Outcome has Two Parts

The two parts of Desired Outcome are: Required Outcome and Appropriate Experience

In the original article on Desired Outcome I went into detail on how to think about the two parts, but as I’ve been traveling around the world and sharing this concept with my clients and at conferences I could tell there was still a disconnect.

But it was at a private event in Toronto where I keynoted and facilitated a workshop that I finally figured out how to best describe the two parts of Desired Outcome.

This is awesome… here we go.

First Part: Required Outcome

Required Outcome is the job to be done, the thing your customer is trying to accomplish; it’s what gets you in the game. If you can’t help them achieve this, that’s a total non-starter.

This is where a lot of companies focus, especially in the early days (see the MVP example in the original article).

Okay, cool… your product helps them achieve the required outcome; great. But can the required outcome be achieved any other way than your product?

For most (seriously, most) products, the answer is absolutely yes.

Whether it’s a commercial competitor, open source software, DIY project, or manual labor, the thing the customer needs to get done can probably be achieved in myriad ways.

Which is why we need the other side of the equation…

Second Part: Appropriate Experience

Required Outcome, no offense to it, is really nothing without Appropriate Experience.

Anyone can slap together some features and functionality that could help someone achieve their Required Outcome and call it a “product” (and many do!)… but if it doesn’t help your customer achieve that Required Outcome in the right way – the way THEY want or need to achieve it – then you failed to deliver the appropriate experience.

Put a different way… Appropriate Experience is why they buy your product and not another. Appropriate Experience is your differentiator; it’s why you exist. It’s why customers choose you over the other options.

Appropriate Experience is – BTW – just that; appropriate. It doesn’t mean Awesome, Modern, Great, or Rich… if you’re selling to tech startups, you might be okay launching with just an API. As you move beyond early adopters, you may need to build a UI to provide that new cohort of customers the appropriate experience.

Eventually you may need to have a full-blown suite of products with a rich UI; but that’s a function of who your customer is and their Desired Outcome.

Which is why when you mix Desired Outcome with a well-designed Ideal Customer Profile… you’ve got Growth Rocket Fuel!

The post Desired Outcome is a Transformative Concept appeared first on SaaS Growth Strategies.