Monthly Archives: March 2016

Our Favorite Facebook Tool + 16 Amazing Pages That We Draw Inspiration From Every Day

The truth is, there’s so much to do on social media that, as a social media manager, I have to choose my battles wisely when it comes to steering my time and deciding which creative strategies to pursue. 

 

Luckily, there are an unlimited amount of resources out there to help social media marketers like us to decide which strategies will provide the biggest payoff when it comes to Facebook marketing.

 

But, more often than not, those resources give a general overview of various social media strategies and high-level tactics, leaving us wondering where we can turn to for ideas for specific images, copy, hashtags, videos and content that is working right now for top brands. 

 

That’s where my favorite Facebook tool comes in – A tool that is 100% free to use.

 

The Facebook “Pages to Watch” feature has completely changed the way I go about Facebook marketing on a daily basis. Many of you probably know about and use this tool regularly, but I’d love to provide a brief guide on where to find the Pages to Watch feature and how you can use it to improve your Facebook marketing. 

 

After that, we’ll get into some good stuff and I’ll share with you the 16 Facebook pages that we watch like a hawk and draw inspiration from every day.

 

Ready? Let’s jump in!

 

Facebook Inspiration, facebook, social media marketing,

 
 

How to Find and Use Facebook’s “Pages to Watch” Feature

 

For Facebook pages with more than 30 likes, Facebook offers a robust Insights tool that gives social media marketers the ability to analyze a ton of great data from their page. 

 

facebook page insights, facebook, insights, social media

 

From there, you’ll be taken to your page’s Insights dashboard where you’ll find the tool of all tools – Pages to Watch – directly under the “5 Most Recent Posts” section.

 

facebook, pages to watch, facebook insights

 
 

Next, simply click “Add Pages” and begin adding pages by typing their brand name into the search box. Once you’ve added a brand page to your list, you’ll be able to see the following stats:

 
 
    • Their total page likes (and the % +/- change from the previous week)
 
    • How many times they’ve posted to Facebook this week
 
    • Their total engagement count for the week
 
 

Pretty cool!

 

Where it gets even better is when you click on a specific brand’s icon in your list. Facebook provides a detailed view of every one of their posts from the current week – ranking them from the “most engaging” to “least engaging.” This allows you to quickly check the top posts from every page you follow in a matter of seconds.

 

Netflix, pages to watch, facebook insights

 

So you’re all set to go with the Pages to Watch feature, but which pages should you follow?

 

My first instinct was to follow all of the pages that I follow personally on Facebook, which was a perfectly fine route to go for me as a beginner. However, I quickly realized that a lot of the pages that I follow personally are not relevant to Buffer’s audience.

 

Here are a few ideas to develop a relevant watch list: 

 
 
    • Top peers in your space
 
    • Brands that you admire in your space
 
    • Brands that have a strong social media presence in your space
 
    • Influencers in your space
 
    • Top brands from around the world (this one’s for fun)
 
 

How I utilize Pages to Watch

 

I like to go in and quickly check the pages that we follow 3-4 times per week to make sure that I have my finger on what’s trending in the industry. What I am looking for are posts and content that have major potential to be successful on Buffer’s social media. The are 3 key factors that I consider when browsing pages: 

 
 
    1. Posts with high engagement (50+ likes, 15+ shares, and 10+ comments)
 
    1. Posts with low engagement, but contain beautiful images, awesome copy, or great content. I love these because it allows us to improve upon content that has potential to be engaging
 
    1. Specific trends across the board. In social media, things tend to pop up and fade quickly and so it’s always fun to jump on trending topics that are relevant to Buffer
 
 

Another key factor that I take into account is a brand’s overall engagement per post and if they’re trending upward or downward. To so do, I quickly divide their total weekly engagement by the number of posts. If a brand with a similar audience size to Buffer is averaging a lot more likes per post, I’ll try to dig in and study the images, content, and copy they are using to see how we may improve on our own.

 

I recommend that you follow around 12–16 pages so that you’re not overloaded with content, but that you get a nice variety of brands and creative ideas to pull from.

 

If you’re looking for a good place to start with pages to watch, here are 16 amazing pages that we draw inspiration from every day. In other words, they are crushing it on Facebook!   

 

16 Amazing Facebook Pages that Inspire Us

 
 
    1. Netflix U.S. 
 
 

Facebook, Facebook pages, Netflix

 

Why it Rocks: Netflix is a great example of a brand page that speaks in the language of their audience. They post high-quality images with captions that resonate well with their core users. Netflix understands the fine art of brevity and isn’t afraid to “go there” from time to time. If you’re looking for quippy, clever captions, then Netflix may just be your daily inspiration. 

 
 
    1. Shopify 
 
 

Facebook, Facebook pages, Shopify

 

Why it Rocks: Shopify has the art of video marketing on Facebook down to a science. They post a great mix of original video content that points to their blog along with fun, light-hearted videos that are meant to simply delight their audience. They’re also a great example of a brand that is using the Facebook “Shop” feature on the top of their page – driving sales directly from social media. 

 
 
    1. Square
 
 

Facebook, Facebook pages, Square

 

Why it Rocks: Square is an awesome example of a brand page that proves you don’t have to post several times per day to receive a huge amount of engagement on Facebook. They only post the “best of the best” of their content and it really pays off for them. Square also has a great sense of who their audience is – sharing photos and videos that are highly relevant, speaking to the finance-minded user. 

 
 
    1. The Next Web
 
 

Facebook pages, facebook insights, social media, The Next Web

 

Why it Rocks: The Next Web has really burst on the scene as huge player in the Facebook space – Covering everything in the world of “Internet Technology.” Not afraid to post multiple times a day, The Next Web makes a strong case for the power of putting your content out there as often as possible. What makes The Next Web notable is their ability to summarize major stories in just a few, catchy words. 

 
 
    1. WeWork
 
 

Facebook, Facebook pages, WeWork

 

Why it Rocks: WeWork is a fabulous example of a brand page that does a solid job of mixing up content types and posts. Scrolling through their Facebook page you’ll find a variety of links, photos, and videos. It’s also fascinating to see the how they are able to tell stories about the people in the WeWork community and around the world. 

 
 
    1. Creative Market
 
 

Facebook, Facebook pages, Creative Market

 

Why it Rocks: Creative Market does an incredible job of finding and producing the best “creative” content to share with their audience on a consistent basis. Looking at their top posts week after week, it’s a mix of original and curated video content that is highly relevant and shareable. The shareability may be part of the reason why they’ve just passed the 215,000 fan mark. 

 
 
    1. Social Media Examiner
 
 

Facebook, Facebook pages, Social Media Examiner

 

Why it Rocks: Many of us know Social Media Examiner’s blog as a leading resource in social media news and know-how, but their Facebook page is also a wonderful example of how to be successful with sharing top social media content from around the web. I like to think of it as similar to an RSS feed of popular and useful articles. SME also puts their cover photo to good use by promoting their major annual event – Social Media Marketing World.

 

8.  REI

 

Facebook, Facebook pages, REI

 

Why it Rocks: REI does a wonderful job of promoting beautiful fan content across all social media channels – With their Facebook and Instagram pages as the hubs. Their hashtag campaign, #OptOutside, has been used more than one million times on social media and connects people from across the world, people who love the outdoors. If you’re looking for ideas for a user-generated content campaign, REI is a great place to start. 

 

9. Neil Patel

 

Facebook, Facebook pages, Neil Patel

 

Why it Rocks: Neil Patel does an amazing job of studying his audience and knowing exactly what they love on Facebook. He’s not afraid to experiment either – Sharing everything from quote graphics and curated content to text and picture-only updates. If you’re looking for actionable insights and ways to shake things up, then look no further than Neil Patel. 

 
 
    1. Brain Pickings
 
 

Facebook, Facebook pages, Brain Pickings

 

Why it Rocks: Brain Pickings’ Facebook page is the poster child for super interesting content and perfectly branded updates. They’ve found a unique niche in the market that a massive audience has embraced with open arms. I love their About section as well: “A cross-disciplinary library of interestingness culling ideas that shed light on what it means to live a good life.”

 
 
    1. Livescribe
 
 

Facebook, Facebook pages, Livescribe

 

Why it Rocks: As social media customer support becomes more and more critical for companies, those who have already been experimenting with different ways to support their customers will be well-ahead of the curve. Livescribe’s “Customer Service” tab is one of the first things you see when you arrive on their page. From there, customers can ask questions, share an idea, report a problem, or simply give praise.

 
 
    1. Spotify
 
 

Facebook, Facebook pages, Spotify

 

Why it Rocks: What I love about Spotify is that they’re not afraid to speak in the language of their users. They’ll often be found using words and phrases like “dope,” “epic,” “ridiculous,” “peep it,” etc. While this may not be a viable strategy for a lot of brands, it definitely works for Spotify. They also do a great job, like REI, of featuring and sharing their audience’s stories on social media. 

 
 
    1. Robinhood
 
 

Facebook, Facebook pages, Robinhood App

 

Why it Rocks: Quirky, yet beautiful graphic design and insightful articles on investing, Robinhood App has exploded onto the Facebook scene in 2016. 19,000 Facebook fans and counting, Robinhood boasts an unusually high engagement rate for a brand – averaging several hundred likes, comments and shares per post. This is a great page to watch in the coming months as they continue to grow as a company and their Facebook strategy evolves. 

 

14. Gary Vaynerchuk

 

Facebook, Facebook pages, Gary Vaynerchuk

 

Why it Rocks: You may know Gary Vaynerchuk from his podcast and book “#AskGaryVee,” but did you know he has a rockin’ Facebook page as well? Gary shares an engaging mix of business and personal content – Giving us all a look inside what it’s like to live the life of an entrepreneur. I find it very inspirational because it demonstrates the power of authenticity and personality on social media. No frills, no fluff, just the real Gary Vee. 

 
 
    1. Lyft
 
 

Facebook, Facebook pages, Lyft

 

Why it Rocks: Lyft does a wonderful job of harnessing the power of word of mouth when it comes to Facebook marketing. Scattered throughout their feed are contests, big announcements, coupons, deals, partnership celebrations, user stories and more. They make it really easy for their audience to want to share their content. It’s straight forward, well-designed, and often includes a relevant call-to-action.

 
 
    1. Duolingo
 
 

Facebook, Facebook pages, Duolingo

 

Why it Rocks: I love going to Duolingo’s Facebook page for inspiration because of their high-quality content and simple graphic design. They are very much focused on quality over quantity – only sharing to Facebook a few times per week. Like other successful Facebook pages, they utilize catchy captions and design to encourage users to share their posts with their friends and family. 

 

Over to you

 

Which Facebook pages do you follow for creative inspiration or just simply LOVE? Please feel free to let me know in the comments below so that I can add them to our list!

 

The post Our Favorite Facebook Tool + 16 Amazing Pages That We Draw Inspiration From Every Day appeared first on Social.

 

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On the road to smarter building management

2016-03-29-1459251913-854353-energy_building.JPGIt’s tempting to think that the property world isn’t the most fertile when it comes to innovative uses of technology, yet the past few years have seen a number of nice applications of technology.

 
 

These include the easy configuration of interior spaces, the use of robots to make properties energy efficient, the use of drones to supervise building sites, houses made using 3D printing, temporary and portable housing in inner cities and even the automation of construction itself.

 
 

These, and other such advances, were chronicled in a recent report by academics from Birmingham University into the future of housing, which is embedded here.

 
 

It looked at various ways in which buildings are becoming smarter, with strong use of sensors and mobile technology to give us much greater control over our properties.

 
 

Real-time building analytics

 
 

Despite all of these advances, it’s probably fair to say that most buildings are still quite dumb.  One startup that’s hoping to change things is UK based Animus.

 
 

Their software provides building managers with a dashboard that will show them the important metrics for their properties, including occupancy rates and the efficiency performance of the building.

 
 

“Animus uses sensors to continually monitor the number of people in each space throughout a building in real time,” co-founder Michael Ginzo said recently.

 
 

By using sensors, they can provide 24/7 coverage for a fraction of the cost of manual surveys.  What’s more, by virtue of being digital, the data is easily accessible rather than holed up in files somewhere.

 
 

“Our dual hardware and software solution integrates with existing systems in the building to automate the provisioning of any people-dependent resource; from meeting room scheduling to heating, lighting and ventilation control. By understanding how the building is truly being used, Animus drives huge financial and environmental gains for occupiers,” Ginzo says.

 
 

Smart utilization

 
 

The AI that underpins the solution is capable of predicting future usage based upon previous patterns, thus giving managers the ability to intelligently manage everything from energy usage to staff distribution.

 
 

“Our aim is to use these predictions to make buildings operate in a more streamlined, effective and comfortable way for their occupants,” Ginzo tells me.

 
 

Whilst there have been various attempts made by building managers to better optimize their properties in the past, these have largely relied upon surveys to understand typical usage patterns.

 
 

Companies such as Animus highlight the move away from this towards more sensor based approaches that combine with AI to give smarter tools to managers.

 
 

The system has already been deployed in one facility, with the company hoping to grow rapidly from this startpoint.

— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

 

 
 

 
 

 
 

 
 

 

Oil companies are connecting to the internet to become more operationally efficient

US New Well Oil Production Per Rig BI Intelligence

 

 

Oil production in the US has skyrocketed since 2010, primarily due t0 due to hydraulic fracturing (fracking) and utilizing horizontal wells. However, the global supply of oil has far surpassed demand. As a result, oil prices have dropped dramatically, and oil companies are facing steep revenue losses.

 

To combat this, oil companies are utilizing Internet of Things (IoT) technology to reduce their production costs by becoming more operationally efficient.

 

In a new report from BI Intelligence, we examine why oil companies are connecting their oil wells, rigs, and exploration devices to the internet. We also look at the potential value these companies will realize from the IoT.

 

 

 

Here are some key takeaways from the report: 

 
 
    • Over the next three to five years, 62% of oil and gas executives worldwide say they will invest more than they currently do in digital, according to a recent Microsoft and Accenture survey. 
 
    • Oil and gas companies will use IoT devices and their associated analytics to survey land for new potential drilling sites and extract the oil from the ground. Among oil and gas executives, 89% believe they can leverage analytics to improve business practices, according to Microsoft and Accenture.
 
    • We estimate the number of devices used on oil extraction sites – primarily wells – will increase at a 70% compound annual growth rate (CAGR). The devices will primarily be internet-connected sensors used to provide environmental metrics about extraction sites.
 
    • By fully optimizing the IoT solutions available, an oil and gas company with $50 billion in annual revenue could increase its profits by nearly $1 billion, according to a Cisco study. 
 
 

 

 

In full, the report:

 
 
    • Explains the driving forces for the increase in oil production
 
    • Examines how IoT analytics are being utilized by oil and gas companies in oil fields
 
    • Identifies the types of networks needed to connect the devices
 
    • Discusses the importance of mobile devices to control IoT devices
 
 

 

 

 

Interested in getting the full report? Here are two ways to access it:

 
 
    1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally.» Learn More Now
 
    1. Purchase & download the full report from our research store.» Purchase & Download Now
 
 

 

 

 

 

 

 

BI Intelligence DevicesBI IntelligencePS. Did you know…

 

Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape – whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.

 

Our subscribers consider the INSIDER Newsletters a “daily must-read industry snapshot” and “the edge needed to succeed personally and professionally” – just to pick a few highlights from our recent customer survey.

 

With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. Click this link to learn all about the INSIDER Newsletters today.

 

 

 

 

 

Facebook Delivery Insights Will Help Marketers Get More Value From Ads (Plus How Ads Get Shown On Facebook)

Facebook is introducing Delivery Insights to its Ads Manager tools. Delivery Insights will tell advertisers how their ads are competing at auction and provide recommendations on how to tweak ads to make them more competitive.

 

The social network delivers ads to its users based on bid price, ad quality and user interest,  evaluating billions of pairings of individual people and individual ads each day, looking for the right mix of message relevance and potential business value.

 

According to Facebook, the new feature identifies under-delivering ad sets and explains why the under-delivery is happening and highlights suggestions for specific actions an advertiser can take to make their ad more competitive at auction – in-turn helping them to increase the performance of their advert.

 

 

 

pablo (41)

 

Delivery Insights will begin rolling out globally to Ads Manager in a few weeks, and advertisers will find this feature in the “Delivery” column in the campaign and ad set level, as well as in a standalone tab under “Tools.”

 

John Hegeman, Facebook’s director of engineering for advertising delivery, e-commerce and analytics, said in a statement about Delivery Insights:

 

“We built our ad system to create as much value as possible for people and businesses. With this in mind, we’re focused on helping marketers better understand how our ads auction works, and how they can improve their results, through an education program we’re launching this week. In the coming months, we’ll also begin introducing new insights in our ads interfaces to help marketers ensure their ads are shown to the people they want to reach.”

 

How ads get shown on Facebook

 

The core belief behind Facebook ads is the idea that people should see ads that are relevant to them and ads should deliver as much value as possible.

 

With more than 3 million advertisers all competing for attention in more than a billion users news feeds, Facebook use what’s called an ad auction to deliver ads.

 

The ad auction pairs individual ads with particular people looking for an appropriate match. The social network’s ad auction is designed to determine the best ad to show to a person at a given point in time.

 

The auction starts with an advertiser submitting a request for an ad to be shown to people. To submit the request, advertisers define their target audience, set an objective for their campaign and place a price bid for each click or conversion. Then, each time there’s a chance to show an ad to a person in the advertiser’s selected audience, Facebook run an auction to determine whether they should see the ad from that advertiser-or different ad.

 

“If you’re an advertiser and you’re getting a chance to show your ad, you’re going to take away the opportunity from someone else,” Hegeman explained to Wired.

 

“The price can be determined based on how much value is being displaced from those other people. An advertiser will only win this placement if their ad really is the most relevant, if it really is the best ad to show to this person at this point in time.”

 

Factors that determine the winner of an auction

 

To determine which ad wins the auction, Facebook assigns a total bid value to each ad, which is calculated based on three factors:

 
 
    • The advertiser’s bid value for the outcome they care about
 
    • The estimated action rates that the person seeing the ad will lead to the advertiser’s desired outcome
 
    • The ad’s quality and its relevance to the person
 
 

Here’s a little more on each of these three factors:

 

Bid value

 

When you create an advert on Facebook you’re asked to choose how you’d like to bid: automatically or manually.

 

Automatic: An automatic bid is one Facebook makes for you on an auction-by-auction basis. The bid is calculated with the goal of spending your entire budget and getting you the most of the result your ad set is optimized for.

 

Manual: A manual bid is one you make that tells Facebook the maximum amount you’d be willing to pay for the result your ad set is optimized for. For example, if you want website conversions and a you know conversion is worth $10 to you, you could set your bid at $10.

 

Ad quality and relevance

 

Facebook estimates how interested a person will be in seeing your ad with measures of its quality and relevance. If your advert has received some negative feedback, that could decrease its value here, likewise, positive reactions and the person has a history of being interested in what you’re advertising, that can increase its total value.

 

To keep tabs on your ad quality and relevance Facebook ads manager has a super-useful relevance score for each ad and also enables to you keep tabs on both positive and negative feedback. The relevance score is displayed as a number between 1 and 10 while positive and negative feedback will be shown as a rating of low, medium or high.

 

score

 

You can find the relevance score and positive and negative feedback from within Facebook ads manager.

 

Estimated action rates

 

An estimated action rate is a measure of how likely the eligible person is to take the actions required to get you the result you’ve optimized for. Below is an example Facebook use to explain how estimated action rates work:

 

If you’re running an ad for cooking equipment that’s optimized for purchase conversions, you’re probably targeting it to people who are interested in cooking. However, cooking equipment’s relevance to someone’s interests doesn’t necessarily mean they’re going to purchase cooking equipment. That’s why we factor in estimated action rates. From the pool of people interested in cooking, we try to find those that are most likely to complete a purchase.

 

Winning an auction

 

In each auction, the ad with the highest total value wins, and winning means the ad gets shown to the person in consideration. This means an ad that’s high quality and very relevant can beat an ad that has a higher advertiser bid, but is lower quality and has less relevance.

 

Facebook Delivery Insights will help advertisers to see how campaigns are performing and understand what they should modify during the campaign to increase their likelihood of success.

 

Over to you

 

I hope you found this post useful and would love to hear your thoughts on Facebook Deliver Insights once they’re rolled out globally.

 

I’d also be keen to hear your tips and best practices for creating highly relevant and high-performance ads on Facebook. Share your thoughts in the comments and I’d be excited to join the conversation. 

 

The post Facebook Delivery Insights Will Help Marketers Get More Value From Ads (Plus How Ads Get Shown On Facebook) appeared first on Social.

 

Mexico just took down ‘King Midas’ — ‘El Chapo’ Guzmán’s top money-launderer

King Midas Sinaloa cartel money launderer arrestMexican Federal Police/Twitter

 

 

Mexican federal police and military units arrested Juan Manuel Álvarez Inzunza, aka “King Midas,” the alleged top money-launderer for the Sinaloa cartel of Joaquín “El Chapo” Guzmán, on Sunday in the southern Mexican state of Oaxaca.

 

Álvarez Inzunza, who was on vacation in Oaxaca when he was captured without violence, was arrested on a provisional extradition warrant issued by the US, where he has been charged with money-laundering.

 

Álvarez Inzunza “is linked with an international money-laundering network [operating] from cities like Tijuana, Culiacán, or Guadalajara and linked with other nations, like Colombia, Panama, and the United States,” the Mexican federal police said in a twitter post announcing the capture.

 

The 34-year-old is suspected of operating money exchanges and cover businesses that laundered $300 million to $400 million a year for the Sinaloa cartel, operating primarily out of Sinaloa and Jalisco states on Mexico’s west coast, processing a total of around $4 billion over the last decade.

 

He is believed to have run front companies purchased by third parties through money exchanges, and he is suspected of involvement in a drug operation in Jalisco.

 

Álavarez Inzunza usually confined himself to his areas of operations in Sinaloa and Jalisco, but in recent days he had “relaxed his circle of security” in order to take a vacation in the capital city of Oaxaca state. This, according to El País, facilitated Mexican federal forces’ efforts to capture him.

 

Mexico King Midas captureMexican Federal Police/Twitter

 

He was transferred from Oaxaca to Mexico City, where he is under the supervision of the Mexican attorney general office’s organized-crime division. Based on the warrant issued by a US federal court, Álvarez Inzunza faces extradition.

 

Personnel problems

 

Álvarez Inzunza’s arrest is the latest in a series of blows to the Sinaloa cartel’s ranks.

 

The organization’s nominal leader, “El Chapo” Guzmán, was recaptured in early January after six months on the run, and he too awaits likely extradition to the US. (How long his extradition will take, though, is unclear.)

 

Joaquin Mexican Federal Police/Twitter

 

At the end of January, 24 people suspected of being high-level Sinaloa cartel members were arrested in a covert US-Mexico law-enforcement operation on the Arizona border.

 

On February 9, Guadalupe Fernández Valencia, a 55-year-old woman suspected of being one of the Sinaloa cartel’s top money managers, was arrested on the cartel’s home turf of Culiacán in Sinaloa state. She had been designated a “Foreign Narcotics Kingpin” by the US Treasury Department.

 

el mayo sinaloaMexican Federal Police/Twitter

 

Álvarez Inzunza’s arrest also came just a day after police in Sonora state, which borders the US, captured Raul Beltran Quintero, the Sinaloa cartel’s boss in the state, along with eight suspected members of the organization. They were detained with eight handguns, ammunition, and two vehicles that had been stolen in the US.

 

While the Sinaloa cartel is generally regarded as the most powerful criminal organization in the Western Hemisphere, if not the world, it is believed to operate as a group of aligned factions, rather than a centralized, hierarchical organization.

 

This structure — along with the fact that two other top leaders, Ismael “El Mayo” Zambada and Juan José Esparragoza Moreno, aka “El Azul,” remain free — make it hard to judge just how much damage the capture of any one person does to the Sinaloa cartel as a whole.

NOW WATCH: Forget ‘El Chapo’ — this is Mexico’s most powerful drug lord

 

 

These Twitter Romance Novels Capture Love In Five Words (Sort Of)

 
 

Can love be captured in just five words? The whole sweeping, passionate arc of a romance novel? Twitter users think so! Well, sort of.

 
 

In the trending hashtag #My5WordRomanceNovel, tweeters have been composing super-succinct flash stories that capture a love story. For some, that looks sentimental or desolate; for others, it looks like “let’s order another large pizza.” In fact, many of the stories from the hashtag game lean tongue-in-cheek rather than earnest. It’s pretty tough, it seems, to convey epic ardor spanning decades via just five words.

 
 
 
 
 
 

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The classic several-word story challenge is often traced back to Ernest Hemingway’s legendary (and contested) six-word heartbreaker, “For sale: baby shoes, never worn.” This construct allows one whole word more than the #My5WordRomanceNovel game — that’s another 20 percent of storytelling time.

 
 

In the five-word romance version, things must be snappier, though not all participants handled the loss of that word with aplomb:

 
 
 
 
 
 

//platform.twitter.com/widgets.js

 
 
 
 

Brands being brands, of course, corporate accounts hopped on this hashtag like their businesses were at stake. From Qdoba (“You and Me. Qdoba. Forever.”) to Peanut Butter & Co. (“Peanut butter and jelly sandwich”) to Bruegger’s Bagels (“Us. Together. Forever. With bagels.”) to the more tenuously linked brands (has anyone ever fallen in love in a way that involved homeowner’s insurance, protein powder, or Zippo lighters?), corporate Twitter handlers know one thing everyone else on the social media site should: Hashtag games are a delightful way to challenge yourself as a writer and to discover cool new people to follow. And of course (duh), to get cool new people to follow you.

 
 

Plus, this magazine’s Twitter maven might have found the most romantic five words in the English language:

 
 
 
 
 
 

//platform.twitter.com/widgets.js

 
 
 
 

Here are more of our favorite five-word romance novels — contribute your own in the comments or on Twitter!

 
 

— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Get 10% cash back with this credit card

 

iStock_000070556817_MediumCash back credit cards are a great way to earn money on everyday purchases. While it’s not unheard of for credit cards to offer cardholders 5% or even 6% cash back on items, it’s nearly impossible to see cash-back offers in the double-digits. At least, until now. 

 

 

American Express recently launched a limited time bonus for two of its cash back cards — Blue Cash Preferred from American Express and Blue Cash Everyday from American Express. Those who apply for either card by June 15, 2016 will earn an impressive 10% cash back at any US wireless telephone service provider, up to $200, in addition to the regular cash back perks each card offers. Cardholders can earn 10% cash back when buying a phone, accessories, or paying a bill at any wireless phone provider from now until December 31, 2016. The 10% back is issued as a statement credit on your card.

 

blue_cash_preferred_amexiStock

 

Which card is right for you?

 

Blue Cash Preferred from American Express users earn $150 cash back after spending $1,000 in the first three months of opening the card. By maxing out the 10% cash back at mobile phone service providers to the full $200, you’re looking at a total of $350 in cash back earnings in upfront bonuses. Cardholders also earn an ongoing 6% cash back at supermarkets (on up to $6,000 in purchases annually, then 1% back), an unlimited 3% back at gas stations and select department stores like Macy’s, Sears, and Nordstrom, and 1% cash back on all other purchases.

 

Rewards can be redeemed as a statement credit, merchandise, or gift cards. There’s also a 12-month 0% intro APR on purchases and balance transfers, which can help you save money on interest fees for the first year.The card does have a $75 annual fee, but the average spender can more than make this back each year. That’s part of the reason why Blue Cash Preferred comes out on top in NextAdvisor’s cash back credit card analysis.

 

blue_cash_everyday_amexiStockIf you’d prefer a card with no annual fee, Blue Cash Everyday from American Express is a great alternative. It offers similar benefits to Blue Cash Preferred, but has no annual fee and lower cash back rates. In addition to the limited-time offer of 10% back at wireless phone providers, users will receive $100 cash back after spending $1,000 in the first three months. Combine that with the $200 cash back opportunity at mobile phone providers, and you can earn a total of $300 cash back in upfront bonuses.

 

Additionally you’ll earn a standard ongoing 3% cash back at supermarkets (on up to $6,000 in purchases annually, then 1% back), an unlimited 2% back at gas stations and select department stores, and 1% back on everything else. Similar to Blue Cash Preferred, you can redeem your earned rewards for a statement credit, merchandise, or gift cards. The card also features 12-month 0% intro APR on purchases and balance transfers.

 

If you are interested in either of these cards, now is the time to get them. Keep in mind these limited offers are only open to those who apply by June 15, 2016, and the 10% back bonus at wireless providers is valid through the end of 2016.

 

Visit NextAdvisor’s Blue Cash Preferred review and Blue Cash Everyday review to learn more about each card and apply online.

 

This post is sponsored by NextAdvisor

 
 
 

 

21 “How To Get Away With Murder” GIFs That Perfectly Sum Up Life In Your 20s

How to get away with faking adulthood.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

When people tell you that you’ll have your life figured out by 30.

 
 

When people tell you that you'll have your life figured out by 30.

 
 
 
 
 

ABC / Via tumblr.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

When your 12-year-old cousin says she will buy herself Beyoncé world tour tickets.

 
 

When your 12-year-old cousin says she will buy herself Beyoncé world tour tickets.

 
 
 
 
 

ABC / Via pinterest.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

When you have to decide whether to go out with the squad or stay in and order pizza.

 
 

When you have to decide whether to go out with the squad or stay in and order pizza.

 
 
 
 
 

ABC / Via tumblr.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

When your friends say they’re getting married but you think they’re way too young.

 
 

When your friends say they're getting married but you think they're way too young.

 
 
 
 
 

ABC / Via cdn2.crushable.com

 
 
 
 
 

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