Monthly Archives: May 2016

A First Look at New Instagram Business Tools (And What They Mean for Your Business)

Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views.

 

Instagram has officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app.

 

The Facebook-owned company worked with hundreds of business users to understand what was needed to enhance their Instagram experience, and three key needs became clear-stand out, get insights and find new customers.

 

Most importantly, they found that businesses want the ability to stand out on Instagram. Secondly, they realised that businesses needed more insights into their post-performance. During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers.

 

With these insights in mind, the company developed new Instagram Business Tools and we’d love to share what’s coming with you.

 

Let’s jump in!

 

Business profiles

 

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. As noted previously, brands with a business profile can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions.

 

Business profiles will only be open to those who already have a Facebook Page for their business. Instagram’s Global Head of Business and Brand Development, James Quarles explained the reasoning behind this decision to TechCrunch: “In doing that, it gives us the payment credentials, as well as if they want to prepopulate some of the information like their street address, the phone number, and the website.”

 

The ‘Contact’ button will appear next to the Following button in the profile information section of the page. Upon clicking the button, users will have the option to get in touch with the business or get directions to their location.

 

instagram-contact

 

The ‘Location’ tag will be displayed underneath the current website link on a business page and when tapped, will open up a map showing the business location and enable users to get directions from their current location.

 

instagram-location

 

Insights

 

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others-all from within the mobile app. By learning more about the behavior and demographics of your audience, Instagram believes you can create more relevant and timely content.

 

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. Here’s a look at how the Insights will be displayed on iOS, as reported on Later.com:

 

instagram-insights

 

Instagram business users will be able to identify where their followers are from, even going as deep as the city they’re in. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximise reach and engagement. The new Insights will also show you the most popular times of day your followers are using Instagram.

 

follower-data

 

Later also reports that you’ll be able to view the top posts sorted by Impressions for both a 7 day and a 30 day period. This will help business users to work out an engagement rate based on how many people have seen their post and how many decided to engage with it.

 

Here’s a quick video showing Instagram’s new Insights in action:

 
 

http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1

 

 

Promote

 

The ability to promote lets you turn well-performing posts into ads right within the Instagram app-helping you connect with even more customers.

 

To run an ad, you’ll be able to simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.

 

instagram-promote

 

The new ads functionality is designed to let business get started with ads in just a few taps. Speaking to AdWeek, Jim Squires, director of market operations at Instagram, said: “The way I envision this is there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform.”

 

The simplicity of this tool means that businesses may not have the flexibility and targeting options available using tools like Facebook’s Ads Manager or Power Editor. Though, as TechCrunch reports, advertisers will be able to define and save custom audiences based on data from Facebook users’ profiles such as gender, age and location and interests.

 

Over to you

 

Instagram business tools are just some of the new ways Instagram hopes to make growing a business on the platform much easier. Business profiles, insights and the ability to promote posts will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.

 

I’d love to hear your thoughts on these new features and how they may make your Instagram experience smoother. Feel free to leave a comment and I’d be excited to jump in and join the conversation.

 

Watch Daenerys Targaryen And Khal Moro Rap And Get Down To Tupac

“But did the Three-Eyed Raven see THIS?!” (There’s even spoilers in this btw.)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

It’s fair to say Daenerys Targaryen and Khal Moro clashed somewhat when they crossed paths on Game of Thrones.

 
 

It's fair to say Daenerys Targaryen and Khal Moro clashed somewhat when they crossed paths on Game of Thrones.

 
 
 
 
 

HBO

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

In fact they had a pretty epic scene in last week’s episode.

 
 

In fact they had a pretty epic scene in last week's episode.

 
 
 
 
 

HBO

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

In fact, ahead of that big fire scene they decided to unwind by rapping to Tupac together. And it’s pretty joyful to watch.

 
 
 

https://instagram.com/p/BGCQEpTI1DT/embed/

 
 

“This is our night shoot, baby.”

 
 
 

Instagram: @emilia_clarke

 
 
 
 
 

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Use keyboard shortcuts to better navigate iTunes 12.4

 
 
 

Apple released iTunes 12.4, changing a number of interface elements users had become familiar with for navigating their iTunes libraries. There are fewer buttons, and the interface is less cluttered (at least that’s my opinion) but some users are lamenting the loss of some of these buttons and menus which allowed them to move around iTunes with just a few clicks.

 

 

It’s true that, for some features, you now need to click a bit more. For example, there was previously a row of icons near the top left of the iTunes window. These icons let you change media libraries, going from Music to Movies, or TV Shows to Audiobooks. But now, there’s a menu that Apple calls the Media Picker; you need to click that menu to choose a media library.

 

To read this article in full or to leave a comment, please click here

Apple is said to be extending iPhone refreshes to once every three years

 
 
 

Apple is looking to make evolutionary rather than revolutionary changes to its iPhone this year as it extends the major refresh cycle to once every three years, according to a report in Tuesday’s Nikkei newspaper.

 

 

The change, which the newspaper said Apple is “likely” to make, is due to there being little room left for major advances in smartphone hardware-at least until an entirely new technology comes on the scene. As chips get faster and software gets better, the benefits seen by annual upgrades are getting smaller.

 

 

Nikkei said this year’s model will look “almost identical” to the iPhone 6 and have minor changes such as improved camera quality, water resistance and a better battery. The headphone jack is also slated to be removed, it said.

 

To read this article in full or to leave a comment, please click here

A neuroscientist explains why we hear a voice in our heads when we are reading

readingReuters/Miguel Vidal

 

 

This post by Paul King appeared originally on Quora as an answer to the question “Where does the voice in our head come from when reading?

 

There are many theories about this, but no definitive answers just yet.

 

There is the phenomenon of “inner speech” which refers to the sense that you can “hear” yourself thinking; this is that “silent voice” that narrates your day-to-day activities.

 

When you imagine what you might say to someone and their response, you are “hearing” a voice of sorts, but you know it is not an actual sound.

 

This type of auditory imagination is a bit like visual imagery, where you can imagine what something might look like (like imagining a frog and zooming in on one of its eyes) without actually seeing it.

 

Another phenomenon mentioned in other answers is subvocalization… the act of reading actually activates the muscles in the throat, vocal cords and sometimes the lips. When we learn to speak, we learn to make sounds with our mouths. Learning to read often involves reading out loud also, in which case we hear our own voice. As vocalization is suppressed in order to read silently, the muscles may still move slightly, and we “hear” what we know we would sound like if we were to speak out loud.

 

There is a nerve bundle in the brain called the arcuate fasciculus that connects the speaking part of the brain (Broca’s area) to the speech understanding part (Wernicke’s area). This nerve bundle seems to play a role in the experience of inner speech.

 

Incidentally, inner speech does show up in fMRI brain scans as activation of the speech areas of the brain, so whatever is going on does have an identifiable neural correlate.

 

Quora is the best answer to any question. Ask a question, get a great answer. Learn from experts and get insider knowledge. You can follow Quora on TwitterFacebook, and Google+.

 

 

 

Read the original article on Quora. Ask a question, get a great answer. Learn from experts and get insider knowledge. You can follow Quora on Twitter, Facebook, and Google+. Copyright 2016. Follow Quora on Twitter.

NOW WATCH: Scientists just discovered something surprising in the human brain – and it’s changing the way we understand language

 

 

24 heartwarming photos of America’s commander-in-chief with the military

obamaReuters

As America’s commander-in-chief, President Obama is the supreme commander of the US’s armed forces. 

 

In this role, Obama has the final say on all matters of the country’s military. But, additionally, as the head of the military, Obama must also cater to the morale of the US military and ensure that the nation’s nearly 1.3 million active soldiers and veterans feel cared for.

 

Below are some of our favorite photos of Obama interacting with US military service members and veterans.

A soldier hugs the President as he greeted U.S. troops at Bagram Air Field in Afghanistan.

 

Pete Souza/The White House

 
 
 

Obama claps as he passes by ‘The President’s Own’ US Marine Band on the White House grounds.

 

White House Photo

 
 
 

Obama greets US troops as he holds a Veterans Day event at the US Army Garrison at Yongsan military base in Seoul November 11, 2010.

 

Reuters

 
 
 

See the rest of the story at Business Insider