Monthly Archives: September 2016

12 awesome tech items to pump up work and play

360fly 4K 360 Camera


Whatever you’re doing – whether it’s getting some business-related tasks done or trying to get the most out of your weekend or family trip – gear makers have developed some devices that will give you a helping hand in the office, at home, or on the road.

Technology is filtering into every part of our lives. Larger storage and powerful apps have converted our phones into a blend of game console, desktop computer, executive assistant, and travel concierge. Connected devices are opening up ways to interact with our environment we never imagined before.

We’ve gathered together a collection of some recent and upcoming gear that we think will capture your attention. They’re not just fun products – though there’s plenty of entertainment to be had in this list-but gadgets that will also help you be more productive and learn a few things.

1. Parrot Disco

Next-generation drone ($1299)

Parrot Disco

French manufacturer Parrot was one of the first companies to offer an affordable, consumer-oriented drone with its Augmented Reality drone, the AR.Drone quadcopter, which was introduced in 2010. Now the company is adding to its lineup with a fixed-wing drone that looks and moves more like a remote-controlled plane.

The Disco makes launching the device very easy: You pick it up and throw it into the air, at which point the drone climbs to 50 feet and circles there until you input different directions. From there, you pilot it with a smartphone/tablet app – or using the more advanced Skycontroller – and the built-in GPS enables tight navigational control of the drone for up to 45 minutes of flight, hitting speeds up to 50mph.

A stabilized HD camera in the nose provides a live video stream, so you’ll be able to see where it goes as if you were in the plane – there’s an option for more immersion if you use the Parrot Cockpitglasses and your smartphone for a first-person perspective. Use of such captured video will be helpful to consumers and businesses (especially now that commercial use of drones has been okayed in the U.S.). Landing the Disco is also automated, so you won’t have to fuss with getting it down safely.

2. Google Home

Smart digital assistant (Price and release date still tbd; product announced in May)

Google Home cropAmazon has essentially established the digital-assistant category with its Alexa/Echo products. However, lots of other companies are looking to catch up with their own Artificial Intelligence (A.I.) helpers. In May, Google announced its plans for Google Home, which will be built on its assistive technology foundation.

If you’ve used an Android phone in the last couple of years, you probably know that you can say “Okay, Google” and follow up with a question or instruction – such as set an alarm, ask for historical facts, start turn-by-turn navigation to a specific address or call/text someone in your contacts list, among many others. It appears that Google Home will springboard off that, but looks to add such elements as controlling devices in the home (turning lights on or off, for instance).

It also seems that you can chain some Home-connected speakers in other rooms and network them with your media devices, which enables you to play music in multiple rooms or request Home to stream media to a home television (presumably through Chromecast). If having multiple companies pushing the envelope on a specific technology rapidly drives advancement of what that tech can provide to end users, the future of digital assistants should be pretty bright for use in homes and offices.

3. GoPro Omni

3D camera bundle ($1500 for the rig with no cameras)

Omni_rig_2xIt wasn’t long ago that GoPro developed cameras that made it easy for anyone to record fast-paced sports or action videos and put them on YouTube for the world to see. Now the company has created a rig that holds six GoPro Hero cameras to capture the world around us in 3D.

The cameras attached to the small globe each capture a portion of the surroundings. When all of the recordings are run through the Omni’s special software, the videos are stitched together into a full panoramic view. Playing back a 360-degree video on YouTube, you can grab the screen and rotate the view in any direction; if you have a Virtual Reality (VR) headset, you’ll be able to simply turn your head in any direction to see the scene. It’s stunning tech that’ll revolutionize how people take action and vacation videos…and perhaps create a whole new industry showing people what they’ll find when they visit a vacation spot or other location.

4. Anki Cozmo

Personal, programmable robot ($179)

Cozmo_Lifestyle_005One of the big buzz terms in tech these days is “bot,” which can be anything from a speech-recognition assistant interpreting what you say and responding intelligently, to an A.I. chatbot that is conversational and useful for businesses looking to provide an automated customer-service agent on a 24/7 basis in Facebook Messenger or other chat platforms. You’ll be seeing an explosion of bots in the coming years as the technology evolves and is implemented by big companies, such as Amazon, Apple, Google, and IBM.

As the tech improves, we’ll probably also see a flood of personal robots with increased capabilities and uses. A good demonstration of that is Anki’s Cozmo, a tabletop robot that contains a lot of power in its little package – Anki refers to it as “a supercomputer on treads.”

It features facial recognition (so it “knows” you), is able to create a detailed map of its surroundings to better navigate your world, can provide facial expressions on its LED face/screen, plays numerous games (some unlocked the more you play with it), and is easily controlled from an app on an iOS or Android device. Anki also has a free beta SDK (software development kit) that’ll enable developers and consumers to create new uses for Cozmo  – and reportedly operates under a simple programming language that users, especially kids, will be able to understand and employ to build on the robot’s capabilities.

5. Automatic Pro

Automobile-status monitor ($129)

Automatic-Pro-PackagingEvery day, we get in our cars to drive to and from work – or as part of our work – and we take for granted how the vehicle operates. In other cases, vehicles are a key element of our business, with employees getting around to meet customers, deliver goods, etc. A company called Automatic is seeking to offer more information on our vehicles and keep us better connected.

The company’s Automatic Pro plugs into the on-board diagnostic (OBD) port on a car, which connects it to the vehicle’s internal computer. From there, it monitors the car’s health and can offer information if the car’s Check Engine light comes on by deciphering the engine codes the computer spits out. Even in normal operation, the Pro can help you locate a vehicle in a parking lot or, if someone else is driving, where the car is traveling and its condition.

The Pro comes equipped with built-in 3G cell transmission (without any added subscription fees), so it monitors the vehicle’s stats and sends them to the cloud, where they can be remotely viewed in a phone app. The 3G connection is also the backbone of the device’s Crash Alert service, which can detect when the car has been in an accident and connect the occupants with trained responders who’ll contact family or emergency services for help. It’s a great way to keep track of a vehicle that’s being driven by a family member or employee, or to make sure you’re in touch with others should something happen.

6. QNAP TAS-168

Network-storage/personal-cloud device ($199)

TAS-168_Top-left+Remote Control IncludedWe put a lot of faith in having a healthy hard drive, since we’re filling it with critical documents, images, e-mails, and more. Yet, IT people have a prescient saying: “It’s not if a hard drive will fail, but when.” Even in normal-use situations, we want to pull up a file on a different computer connected to the same network, but without sharing network resources (such as having to log all computers in the same Windows “workgroup”) or using a USB drive to move the files by “sneakernet.” This can create a challenge for even savvy computer users.

QNAP (which stands for “Quality Network Appliance Provider”) has some devices that can help. In particular, the TAS-168 provides separate network storage, much like a shared server, so files are available throughout a home or business. Additionally, even users not connected to the network can access the device’s contents remotely through a “personal cloud.” It can also be directly connected to a display through an HDMI cable to stream media, such as a presentation or a video file. And because it runs on the Android OS, it can run certain compatible apps, such as YouTube or other streaming services.

The device doesn’t come with a hard drive, but that enables you to add as much storage as you need, and its tool-less system gives you the ability to install a standard or solid-state drive in a snap without the help of an IT person.

7. Anker PowerCore+ 20100

Pocket-sized, digital-device charger ($59)

Anker A1371012_TD01_V2You only have to look around your local Starbucks to see how much people are relying on smartphones, tablets, and laptops for news, work, and general information gathering. The problem is, battery life hasn’t been radically improved, and if you use your devices heavily (and have a lot of resident apps running in the background), your remaining-battery percentage can really plummet quickly. The last thing you want when you have an important conference call or need to send a critical text is to have your device power down from a dead battery.

Anker’s PowerCore+ is a sleek, pocket-sized charger that has enough battery power to refill your smartphone’s battery up to seven times before it needs to be recharged itself. It’s equipped with two standard USB-A ports, which makes it compatible with most any digital device these days, but the PowerCore+ also has a port for the newer USB-C connector (which can be found on the latest MacBook, the latest Google Chromebook, and assorted tablets and smartphones). USB-C supports a “rapid charge” capability, which can refill compatible devices much more quickly than a standard USB-A port, and also enables faster recharge of the charger itself from a wall outlet or other USB-C device that’s plugged in.

8. Parrot Pot

Self-watering, plant-monitoring flower pot ($99)

ParrotPOT-BrickYes, we just talked about the Parrot Disco drone above, but the company isn’t only about drones. It’s seeking out innovative solutions for different kinds of needs. One innovative product is the Parrot Pot, which takes the pressure of caring for a plant off of you. You’re busy, so why not take advantage of a smart floral assistant?

To start, Parrot Pot’s accompanying app, called Flower Power, comes equipped with a database of 8000 plants, so it knows the specifics about caring for whatever you might put in the planter. The planter holds more than two quarts of water, and it knows just when to water and how much to use, which means you don’t have to put a lot of effort into maintaining your green thumb – it can take care of gardening duties for up to a month at a time. But it doesn’t just water. It monitors the amount of light, soil, PH level and temperature, among other stats, so it’ll make recommendations through the app for what you should do for optimum plant health.

9. Xcooter

Diminutive, personal urban transport ($999)

Xcooter02--no logoFifteen years ago, Segway tried to revolutionize personal transport with an electric scooter of a sort. While it didn’t catch on for a number of reasons, the need for a good “vehicle” is still there. Xcooter might be a product to watch in this category.

Xcooter is a 40-pound scooter that can cruise up to a distance of 15 miles at up to 15mph, and can be fully charged in 3–4 hours to quickly get it back on the road. This makes it perfect for short commutes, for taking you between a train or bus and the office, or just for getting to some local errands or meetings. Best of all, it folds up to a size that fits under your desk or can be rolled into a train for the commute, but is sturdy enough to hold a maximum weight of 265 pounds.

10. Bose Wireless SoundSport

Powerful, feature-filled earbuds ($149)

SoundSport_wireless_headphones_-_Aqua_1710_15Everyone is active these days, which can require some audio entertainment during a noisy commute, for fitness or sports, or maybe in a high-energy job, where you’re often hoofing it up and down city sidewalks. No matter the situation, you want to enjoy some music from your smartphone or tablet, but you don’t want a bulky set of headphones or the hassle of wires between devices.

Bose has always been a big name in audio with its speakers and headphones, but now it also makes a great set of unobtrusive sports earbuds that are water- and sweat-proof, and lightweight so they get the job done without getting in your way. They can wirelessly connect to your digital device by Bluetooth or NFC (Near Field Communication), which means your other hardware can safely stay in your pocket, purse, or shoulder bag. Its battery serves up to six hours of audio, delivering you plenty of music between charges.

11. Mokacam 4K

Big camera in a tiny package ($279)

mokacam 02GoPro has faced many competitors in the 12 years since its first action camera came out. One of the newest is a super-small 4K-resolution unit called Mokacam, which raised more than a million dollars on its Indiegogo crowdfunding campaign earlier this year. The company has started shipping its campaign’s preorders, and is still offering the cams at a reduced price from what it plans to charge for them. It’s quite a bit cheaper than GoPro’s own 4K unit and comes with better specs as well, such as 25 frames-per-second, ultra-high definition video with a 16-megapixel sensor and a slightly smaller footprint (with a size smaller than two inches square and weighing in under three ounces).

Mokacam has a number of unique features that make it even more enticing. It has a rotatable screen for easy viewing no matter its orientation (and, well, for the requisite selfies you’ll be taking). Strong magnets not only hold the camera fast to metal surfaces, but also enable backup batteries to be used without having to open the camera or turn the camera off. And an accompanying app enables remote control of the camera from a smartphone or tablet, as well as easy sharing of content to your device or other online media service.

12. 360fly 4K 360 Camera

Affordable, smaller 3D camera ($499)

360fly_Lifestyle_CameraApp_1GoPro captured lightning in a bottle with its action cameras, enabling users to capture their ski runs, mountain-bike rides, cliff dives, and much more. Now companies are aiming for the same ubiquity with their 360-degree video cameras (including GoPro’s own Omni, listed above).

If you want to start smaller and cheaper, and still get great results, a fine option is the 360fly, which is only six ounces and about 2.5 inches in diameter (slightly bigger than a billiard ball and about the same weight), yet captures 2800 x 2800–resolution video at 50 frames per second. (If you don’t need 4K resolution or want to save a few bucks, there’s a $299.99 version that can capture 1504 x 1504-resolution video at up to 20fps). It can also switch between 360-degree video and 16:9 2D video with the touch of a button. The 360fly 4K works with powerful Android or iOS apps that’ll turn your digital device into a viewfinder, but which also enable on-device editing capabilities, so you can get your edited video up to YouTube or another media service right after you record it.


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How we Rebranded our Company in 3 Months

rebranded psd

This post was written by Benjamin Brandall and originally appeared on the Process Street blog and is the story of how Cameron and I rebranded our startup Process Street.

In the lifecycle of every startup, there comes a tipping point.

For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product – look inward and think deeply about the problems it solves, who’s it for and how to refine user experience.

For product-focused startups like Process Street, a necessary early shift is towards design.

Just look at Apple – that’s a company which thrives on making quality design and usability available on the mass market.

Apple 2016:

Apple 2016

Would their product be as influential if their website still looked like this?

Apple 1999:

Apple 1999

The simple answer is no because the brand evolves with the product.

This is article tells the story of how Process Street rebranded itself. We’ve included lots of useful resources and tools to help you along the way if you’re thinking of doing the same doing the same.

Let’s go!

Continue reading How we Rebranded our Company in 3 Months

Everyone Can Now Create Twitter Moments: Here’s All You Need to Know

The ability to create Twitter Moments is being rolled out to all users.

Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.

The below video from Twitter explains a little more about how Moments work:

//platform.twitter.com/widgets.js

Moments were first released in October 2015, with Twitter and selected partners able to curate stories on a range of topics, including News, Sports, and Entertainment. Then, in August 2016, Twitter opened Moments up to a broader group of influencers and creators, before beginning the public roll-out of the feature on September 28th.

By extending this creative format to everyone, Twitter says they’re “giving people a new and dynamic way to tell their stories.”

Moments have already been used by a wide range of brands, individuals, and groups. VaynerMedia are one of the agencies who were invited to experiment with Moments in August and their Chief Creative Officer, Steve Babcock, explained:

We’re excited about the new ability to make Moments because it provides our brand partners with a great opportunity to seamlessly integrate into how real-time culture is being consumed today.

Civil Rights Activist, DeRay Mckesson, has also found Moments to be a compelling way to share a story:

Moments allows us to collect and curate Tweets to tell stories in new ways. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events.

How to create your own Twitter Moment in 4 quick steps

1. Head to the Moments tab on your Twitter profile

To create your own Moment, you’ll have to click into the new “Moments” tab on your profile.

twitter-moments-1

Currently, Moments can only be created on Twitter’s desktop site (though it should be coming to mobile soon).

2. Click ‘Create new Moment’

Next, you’ll see the option to create a Moment in the right hand column of the page:

twitter-moments-2

3. Add your title, description, and cover

The Moment creator tool then lets you add a title, description, and cover to your Moment. Twitter recommends keeping your title short, but descriptive and says your description should give users “a taste of what to expect in your Moment.”

You can choose a cover using photos or videos from tweets, or by uploading an image of your choice:

twitter-moments-3

Here’s how your title, description, and cover will be displayed on mobile:

twitter-moments-mobile

And on desktop:

twitter-moments-cover

4. Pull in your content and publish

Now, it’s time to start adding content to your Moment. And there are a variety of ways you can add tweets:

  • You can choose from tweets you’ve liked (or favorited)
  • Pick tweets from specific accounts
  • Find tweets via a Twitter search
  • Add tweets directly using the tweet’s link.

Once you’re happy with the tweets in your Moment and the story you’re telling, it’s time to hit publish and share your Moment with the world.

How many tweets should you include in a Moment?

Twitter’s recommendation is to keep Moments around 10 tweets long. And the company also advises to include a mix of photos, videos, GIFs and Vines to keep your viewers engaged.

You can check out more in Twitter’s own ‘how-to’ guide Moment.

Viewing and sharing Moments

Once a you’ve created a Moment you can share it on your Twitter for all of your followers to see. Here’s an example of how a Moment looks when it’s shared within a tweet:

Call of Duty’s art shows the soul behind the megafranchise

Call of Duty: Modern Warfare Serigraph.


To honor the remastering of the first Call of Duty game set in a modern war, Activision has commissioned art house 1Run to create an official print.

The serigraph is linked to the publication of Call of Duty: Modern Warfare Remastered, which debuts along with Call of Duty: Infinite Warfare on November 4. The 1Run art print is a limited edition print available for $45 on the Call of Duty store. It will be available from Thursday, September 29 at 1:00 p.m. Pacific until Tuesday, October 4 at 9 p.m. Pacific.

The piece is printed on archival paper stock with a permanent, metallic gold overlay. It measures 18 inches-by-24 inches, and makes for a great gift for a Call of Duty fan. Each print is hand numbered and production is limited to only those purchases received between today and October 4.

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The New Series About Police Brutality Everyone Will Be Talking About

Sanaa Lathan as federal investigator Ashe Akino and Stephen James as federal prosecutor Preston Terry on Fox’s Shots Fired.

Fox / Via youtube.com

Fox picked up Shots Fired, a 10-episode event series examining racially charged shootings in a Southern town, in December 2015, well before the deaths of Alton Sterling, Philando Castile, Terence Crutcher, Keith Lamont Scott, and Alfred Olango became national headlines.

The series opens with a black police officer shooting a white child in North Carolina, which then launches a national investigation that federal prosecutor Preston Terry (Stephen James) and federal investigator Ashe Akino (Sanaa Lathan) are assigned to.

When a trailer was released in May, it raised many eyebrows. But co-creator Gina Prince-Bythewood (Love and Basketball, Beyond The Lights) made clear: “It is not that simple. There is much, much more to the story.”

DeWanda Wise, Stephan James, Aisha Hinds, Kylen Davis, Prince-Bythewood, Tristan Wilds, Jill Hennessy, Rock Bythewood, Steven Greene, and Josh Chris at the Urbanworld Film Festival on Sept. 24.

Ray Tamarra / FilmMagic

At a screening of the pilot at the Urban Film Festival in New York this past weekend, there certainly was. Shots Fired is the first television project from acclaimed Prince-Bythewood and her producer husband Reggie Rock Bythewood and it’s scheduled to debut in the spring of 2017.

The Bythewoods were not initially planning on doing a television series, but Prince-Bythewood said at a Q&A following the screening that Fox gave them the opportunity to tell the story they wanted to tell. “We were working on features, and Fox came to us and said, ‘Do you want to do a project in this realm?’ It was something we couldn’t turn down,” she said. “Reggie was already working on something similar to that, and the fact that they wanted to do that and gave us carte-blanche… It was what we wanted to do.”

The premise, Prince-Bythewood noted, was especially important to the couple, who have two sons. “Our sons’ reactions to the Trayvon Martin trial, and Mike Brown… Trying to explain to them what was going on… This was a way for us to speak to all that,” she explained.

Fox / Via youtube.com

At the Q&A, Rock Bythewood also defended the race-flipped storyline that sets the plot of Shots Fired into motion. “We firmly believe that you’ve gotta enter somebody’s world before you lead them out. And that’s really where we’re coming from,” he said. “We understand that it’s uncomfortable. And sometimes uncomfortable can lead to meaningful dialogue, meaningful change. We think within the 10 hours we’ve given some potential solutions that might help this horrible situation. … We really give a damn about this issue, and we felt bringing our art and activism together is the way that we wanted to address it.”

Wise on Shots Fired.

Fox / Via youtube.com

While the inciting incident is the death of a young white man, Shots Fired does not avoid exploring police brutality towards the black community. In the pilot, Terry and Akino are lead to a black woman named Shameeka Campbell (DeWanda Wise), whose son was recently killed under mysterious circumstances involving police.

“Wanda Johnson, the mother of Oscar Grant, throws her son a birthday party every year,” Wise said, noting she attended the party in preparation for her role. “All the mothers attend, and they always qualify it as a club that no one wants to belong to.”

For the Bythewoods, Shots Fired is an idealistic look at future. “This is our mantra: Anyone can portray reality, but an artist portrays what reality should be,” she said. “And that absolutely dictates what we do.”

Reporting by Alanna Bennett.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

What should you do if you want to become the best at what you do?

There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry.

In our case, that means social media podcasts!

What we love about podcasts is that they make it easy to hear from industry leaders and talented folks about their experiences and advice (which we might not be able to read about anywhere else). There are so many of these voices in the marketing space that have been influential for me and the team!

So the big question is: Where to start? Which podcasts should I try? What episodes should I listen to?

I have the same questions in mind whenever I find the time to listen to podcasts. Rather than spending your podcast time finding a podcast episode to listen to, I’d love to help you skip that step and go straight to listening. Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing, with some top episodes from each podcast to check out!

social-media-podcasts-1

To make it easier to find the parts of this post that are most helpful, here’s a look at all we’ll cover. Click to jump to any section:

10 of the Very Best Social Media Marketing Podcasts

1. The Science of Social Media by Buffer

science-of-social-media-logo

A podcast to inspire marketers everywhere. This is our newly-launched social media podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Every week, Hailley Griffis, Brian Peters, and Kevan Lee interview some of the best best marketers around.

Hosts: Kevan Lee (Director of Marketing, Buffer), Hailley Griffis (Press Crafter, Buffer) and Brian Peters (Social Media Manager, Buffer)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

2. Social Pros by Jay Baer

social-pros-podcast

Real people doing real work in social media. Social Pros, recently named the best marketing podcast at the Content Marketing Awards, dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs.

Hosts: Jay Baer (President of Convince & Convert) and Adam Brown (Executive Strategist at Salesforce)

Format: Interviews (with its The Big Two questions at the end: 1. What’s your one tip for becoming a social pro? and 2. If you could do a Skype call with any living person, who would it be?)

Duration: Ranges from 30–60 minutes

Recent episodes you might like:

3. Social Media Marketing with Michael Stelzner of Social Media Examiner

social-media-marketing-podcast

In his weekly podcast, Michael Stelzner interviews social media experts to find out how successful businesses run their social media and uncover strategies and actionable tips to improve one’s social media marketing.

For each episode, there’s a very detailed blog post about the content of the interview so that you don’t have to take notes while listening.

Hosts: Michael Stelzner (Founder of Social Media Examiner and the Social Media Marketing World conference)

Format: Interviews (with a quick social media discovery of the week at the start)

Duration: 45 minutes

Recent episodes you might like:

4. The #AskGaryVee Show by Gary Vaynerchuk

ask-garyvee-podcast

For each episode of #AskGaryVee, Gary Vaynerchuk answers a question from his audience about marketing, social media, entrepreneurship, and startups based on his lifetime experience of building successful, multi-million dollar companies. If you tweet him your question with #AskGaryVee, you might get on the show!

The show originally started as YouTube videos only, and Gary turned them into podcasts too so that his audience can listen to them on the go. If you usually listen to podcasts on your computer or prefer to watch the video, you might find the #AskGaryVee Search Engine useful!

Hosts: Gary Vaynerchuk (CEO of Vayner Media and co-founder of Vayner Sports)

Format: 1–2 questions from his audience and answers from Gary

Duration: Ranges from 15 to 45 minutes

Recent episodes you might like:

5. Social Media Social Hour by Tyler Anderson

social-media-social-hour-podcast

This is a podcast for marketers and entrepreneurs looking to get on the social media fast track. Each week, Tyler Anderson interviews people behind top brands and influencers to discuss social media, tech, and online marketing. Tyler also shares tools and processes he personally uses (like Focus Booster) to help him with social media management, marketing, productivity, and more.

Hosts: Tyler Anderson (Founder and CEO at Casual Fridays)

Format: Interviews

Duration: Ranges from 20 to 50 minutes

Recent episodes you might like:

6. Online Marketing Made Easy by Amy Porterfield

online-marketing-made-easy-podcast

In her podcast, Amy Porterfield shares how to monetize your online marketing and blogging efforts using her own tested, actionable lead-generation strategies. Amy creates educational content on social media marketing, freelancing, and several other areas of online marketing and even shares free cheatsheets and guides so that you can follow along while listening to the podcast. Sometimes, she’s joined by a Facebook ad expert, Rick Mulready, to discuss all about Facebook ads.

Hosts: Amy Porterfield (Social media strategist and co-author of Facebook Marketing All-In-One for Dummies)

Format: Mix between interviews and education content on Facebook ads, online marketing and blogging

Duration: Ranges from 30 to 50 minutes

Recent episodes you might like:

7. Social Zoom Factor with Pam Moore

social-zoom-factor-podcast

With 100,000 downloads per month, Social Zoom Factor is one of the mos tpopular marketing podcasts. The show is hosted by Pam Moore of Marketing Nutz, a company with clients like IBM and Adobe. Pam covers topics such as social media, experiential branding, digital marketing, and more.

If you are an auditory learner and prefer listening versus reading blog posts, this might be the podcast for you!

Hosts: Pam Moore (CEO and Founder, Marketing Nutz)

Format: Educational content on social media strategies

Duration: About 30 minutes

Recent episodes you might like:

8. #TwitterSmarter by Madalyn Sklar

twitter-smarter-podcast

In this podcast dedicated to Twitter, Madalyn Sklar interviews amazing movers and shakers in the world of social media and online marketing to discover the best Twitter insights, information, and resources.

If you are into Twitter chats, Madalyn also hosts a weekly #TwitterSmarter chat – a Twitter chat to connect, learn, and share Twitter tips – every Thursday at 1:00 p.m. ET/10:00 a.m. PT.

Hosts: Madalyn Sklar (Twitter marketing strategist)

Format: Interviews

Duration: Ranges from 10 to 30 minutes

Recent episodes you might like:

9. Hashtagged by Jordan Powers

hashtagged-podcast

Hashtagged is a podcast all about Instagram. In each episode, Jordan Powers interviews a member of the Instagram community to uncover insights to growing a following, building a community, and making an impact.

Hosts: Jordan Powers (Photographer and co-founder of Made in Mankato, a video production company)

Format: Interviews

Duration: Ranges from 30 to 60 minutes

Recent episodes you might like:

10. Manly Pinterest Tips with Jeff Sieh

manly-pinterest-tips-podcast

In this podcast mainly for everything about Pinterest, Jeff Sieh explores best practices, strategies, and demonstrations with several Power Pinners. Once in a while, Jeff will cover other social networks like Facebook, Twitter, and Instagram too.

Hosts: Jeff Sieh (Social media consultant and speaker)

Format: Interviews and answering questions from the community during the interviews

Duration: Ranges from 40 to 60 minutes

Recent episodes you might like:

1. The Art of Paid Traffic by Rick Mulready

the-art-of-paid-traffic-podcast

In The Art of Paid Traffic, Rick Mulready reveals the best paid traffic tips, tactics, and strategies for generating leads and sales on autopilot for your business. Together with expert guests such as Massimo Chieruzzi, founder & CEO of AdEspresso, Rick dives into Facebook ads, YouTube ads, Twitter ads, Google Adwords, retargeting, and more.

Hosts: Rick Mulready (Expert in Facebook ads and marketing strategies for small businesses)

Format: Mix of interviews, case studies, and educational content

Duration: Ranges from 20 to 50 minutes

Recent episodes you might like:

2. Perpetual Traffic by Keith Krance, Molly Pittman, and Ralph Burns

perpetual-traffic-podcast

Perpetual Traffic podcast covers actionable strategies mainly for advertising on Facebook, with occasional mentions of YouTube, Twitter, Google AdWords, LinkedIn, and more. Keith, Molly and Ralph interview business owners on how they overcame struggles with digital marketing and online advertising.

Hosts: Keith Krance (Founder and president of Dominate Web Media), Molly Pittman (Vice President and Traffic Manager, Digital Marketer), and Ralph Burns (Managing Partner at Dominate Web Media)

Format: Educational content and interviews

Duration: Ranges from 20 to 40 minutes

Recent episodes you might like:

3. Social Media Pubcast with Jon Loomer

social-media-pubcast

In each episode of Social Media Pubcast, Jon Loomer invites an industry expert to his virtual pub to discuss Facebook marketing and advertising over a beer. Jon also records audio versions of his blog posts for people who want to listen on the go.

Jon manages an exclusive community for advanced Facebook marketers, Power Hitters Club, which I thought is pretty awesome (says the Community Champion in me)!

Hosts: Jon Loomer (Founder of Jon Loomer, For Advanced Facebook Marketers)

Format: Pubcasts with guests and audio version of blog posts

Duration: About 40 minutes for pubcasts and 10 minutes for audio recordings of blog posts

Recent episodes you might like:

Community Building & Customer Support

At Buffer, the distinction between marketing and community is very blurry. In fact, we believe they belong together! An example is how our awesome social media manager, Brian Peters, has built an engaging community on Instagram.

Here are two podcasts with a strong community focus, plus a bonus third podcast with ties into customer support (a really great skill for social media marketers to have).

1. The FeverBee Podcast by FeverBee

 

feverbee-podcast

While this show has stopped for a while now, the archive is a treasure trove of information! The podcast covers the latest in community management, social science, and FeverBee news. In each episode, a community manager or social media manager of a well-known brand joins the show to share their knowledge.

Hosts: Caty Kobe (previously Head of Training, FeverBee)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

2. Community Signal by Patrick O’Keefe

community-signals-podcast

Community Signal is a weekly podcast for community professionals, which is very community-focused. Patrick O’Keefe believes that social media is a set of tools for building a community and while “marketing brings new customers, community helps you keep them.”

Hosts: Patrick O’Keefe (Managed communities for more than 16 years)

Format: Interviews

Duration: About 30 minutes

Recent episodes you might like:

3. Support Ops by Chase Clemons

support-ops-podcast

I believe it’s quite common for social media managers to receive support requests on their social channel. If that’s the case for you and if you are wondering how to get better at that, Support Ops might be just for you! This weekly podcast aims to help you deliver a better support experience to your customers.

Hosts and team: Chase Clemons (Support, Basecamp), Carolyn Kopprasch (Chief Happiness Officer, Buffer), Chase Livingston (Happiness Engineer, Automattic), and Jeff Vincent (Product, Wista)

Format: Discussions on customer support among the team, sometimes with guests

Duration: About 30 minutes

Recent episodes you might like:

Over to you

I’m sure I might have missed out several great social media podcasts in my research. I’d love to hear from you about the podcasts you listen to!

Up for sharing your top 1–3 favorite podcasts and why you love them in the comments below? <img src="http://s.w.org/images/core/emoji/2/72×72/1f603.png&quot; alt="

A Playbook for Becoming a Thought Leader on Social Media [SSM006]

The path to becoming a thought leader on social media is one that is not always clearly defined. Thought leaders and influencers come from a wide variety of backgrounds, specialties, industries and expertise.

And in many cases, social media thought leaders don’t consciously seek to become an “influencer,” it happens naturally over time with lots of hard work and dedication.

But what if there was a way to position yourself to become a thought leader in your industry?

We’d love to share some tips on how that may be possible.

Brian Fanzo – a “proud, pager-wearing Millennial” and change evangelist – is a shining example of the power of strategic positioning and dedication to quality content over time. Brian’s #ThinkLikeAFan philosophy has powered storytelling campaigns for Fortune 50 enterprise companies and he is slated for more than 40 keynotes in 10 different countries in 2016.

We had the pleasure of speaking with Brian about his journey to becoming a thought leader on social media and just how powerful carving out a niche based on your personal strengths can be.

A huge thank you to Brian for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for actionable ways to build a community and become a thought leader in the digital space.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Brian Fanzo takes us through his personal story of how he got to where he is today and how other professionals may be able to develop themselves as an influencer and thought leader on social media. Plus, some more of the great things you’ll learn:

  • How to find an authentic social media strategy that works best for you
  • The 3 types of social media influencers and how trust and engagement is built over time
  • Developing yourself as a thought leader and influencer in the digital space
  • Identifying opportunities in social media based on your passions and expertise
  • The importance of developing a consistent and compelling story to share
  • Why video is the “great equalizer” for people looking to share knowledge in the field

3 Takeaways on Becoming a Thought Leader on Social Media from Brian

In Brian’s words…

1. Discover your story

Ask you best friend and your ‘worst enemy’ what it is about you that they think you do, what they think your strengths are and what they think you weaknesses are. And if you start with those swim lanes you get both sides of the extremes. Then begin to start figure out where that fits into what you’re sharing and what you love talking about.

2. Finding your perfect home for conversations

Finding the area that’s easiest for you. The area that fits in your swim lane – where you prefer to have these conversations. Start there. I’m not a big fan of starting on the hardest thing first. If I start with something that is difficult for me, then I may never get there. Start out where you’re comfortable sharing and that will help you to not get discouraged.

3. Know what you don’t know

Surround yourself with people that know what you don’t know. So the caveat to that is first you must know what you don’t know. Once I understood what I didn’t know, what I’m not good at, that allowed me to surround myself with people that understood those things.

Mentionable Quotes and Shareable Snippets

Brian Fanzo interview, the science of social media, podcast, becoming a thought leader on social media

“The most popular question I get, other than ‘why do you talk so fast?’ is ‘how much should I share or what should I share?’ And I have a pretty easy saying for that – Nobody will ever say that you’re sharing too much value, that you’re providing too much value, or that you care too much.”

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about personal branding on social media. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Brian’s Online Website & Resources

Great Quotes

  • Being an influencer isn’t about having the loudest microphone, it’s about having the microphone that inspires action.”
  • “I’m not afraid to say, ‘I don’t know.’
  • “Personal branding is storytelling. In the digital space, your first impression, your first handshake, the first conversation, or the first understanding someone has of you is way before they ever meet you online… Consistency on what your story is is super important. How much time are you willing to invest?”
  • “My parents, always since day one, have instilled in my brothers and I that the value that you have is what everyone else can’t do or can’t be, and that’s being yourself. And so what that came down to was ‘I’m going to tell my story everywhere and anywhere.’
  • “Screenshot awesomeness – You take a picture with your phone or a screenshot with your computer when all of the little good things happen along the way on social media. I put those into a folder on my desktop and it’s called the ‘portfolio of awesomeness’.
  • “Google was the 27th search engine. There were 26th other search engines that came before Google. So just because we’re on the 10th or 11th live video platform, if you build a community you can move and pivot and your community will follow you.”

How to Say Hello to Brian (and us)

Brian is super active on Twitter at @iSocialFanz and also is a shining example of a how to showcase your brand at www.isocialfanz.com.

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

BusyCal 3 review: The better Mac calendar experience, now on iOS

Critics and users alike love to throw shade at those built-in macOS and iOS apps-Mail is often panned for being out of date, most of us don’t want (or need) Stocks, and Maps still can’t hold a candle to Google Maps, four years after the latter was unceremoniously evicted from iOS 6.

For me, Calendar is the weakest of Apple’s built-in apps (with Reminders a close second). While the Mac version is passable enough, the iPhone app is borderline useless, even with split-screen month and list view enabled.

busycal 3 mac month view

BusyCal 3 is back on the Mac and better than ever with big improvements over Apple’s built-in Calendar.

To read this article in full or to leave a comment, please click here

The Luckiest Couple Ever Got Photobombed By Tom Hanks At Their Wedding

Tom Hanks needs an Oscar for being so wonderful.

Old news: Tom Hanks is a goddamn national treasure who lights up every movie he’s in and every room he walks into.

Old news: Tom Hanks is a goddamn national treasure who lights up every movie he's in and every room he walks into.

NBC / Via tumblr.com

New news: Tom Hanks is also the most wonderful wedding photo crasher ever!

New news: Tom Hanks is also the most wonderful wedding photo crasher ever!

Meg Miller Photography / Via megmillerphotography.com

Lucky newlyweds Elizabeth and Ryan, who chose not to disclose their last names, were taking wedding photos in Central Park on Sept. 24 when Forrest Gump himself strolled over and made the best day of their lives even better.

Lucky newlyweds Elizabeth and Ryan, who chose not to disclose their last names, were taking wedding photos in Central Park on Sept. 24 when Forrest Gump himself strolled over and made the best day of their lives even better.

“He walked up to them unprovoked,” their photographer Meg Miller told BuzzFeed. “Shock and excitement pretty much sum it up how we were all feeling in that moment. It was an exciting NYC moment for the couple and for me.”

Instagram: @megmillerphotography

According to Miller, Woody from Toy Story “could not have been more polite, friendly and excited for the couple.”

“I was happy we were in position and had the couple in good lighting for the big surprise,” Miller said. “I just kept thinking I shouldn’t stop clicking.”

Meg Miller Photography / Via megmillerphotography.com


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