[Ideas Inside] How Does Product Copy Format Affect User Engagement? [Original Research]

Product page copy is something that, generally, gets ignored. Not just the content, but how it is formatted. In this study 3 part study from ConversionXL Institute on eCommerce product pages (part 1 here, and part 2 here), we wanted to explore how elements of a product page affect users’ visual and value perceptions. This experiment looks at how users view a page and read product text descriptions when the text format changes.

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