The ability to create Twitter Moments is being rolled out to all users.
Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.
The below video from Twitter explains a little more about how Moments work:
– Twitter (@twitter) September 27, 2016
Moments were first released in October 2015, with Twitter and selected partners able to curate stories on a range of topics, including News, Sports, and Entertainment. Then, in August 2016, Twitter opened Moments up to a broader group of influencers and creators, before beginning the public roll-out of the feature on September 28th.
By extending this creative format to everyone, Twitter says they’re “giving people a new and dynamic way to tell their stories.”
Moments have already been used by a wide range of brands, individuals, and groups. VaynerMedia are one of the agencies who were invited to experiment with Moments in August and their Chief Creative Officer, Steve Babcock, explained:
We’re excited about the new ability to make Moments because it provides our brand partners with a great opportunity to seamlessly integrate into how real-time culture is being consumed today.
Civil Rights Activist, DeRay Mckesson, has also found Moments to be a compelling way to share a story:
Moments allows us to collect and curate Tweets to tell stories in new ways. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events.
How to create your own Twitter Moment in 4 quick steps
1. Head to the Moments tab on your Twitter profile
To create your own Moment, you’ll have to click into the new “Moments” tab on your profile.
Currently, Moments can only be created on Twitter’s desktop site (though it should be coming to mobile soon).
2. Click ‘Create new Moment’
Next, you’ll see the option to create a Moment in the right hand column of the page:
3. Add your title, description, and cover
The Moment creator tool then lets you add a title, description, and cover to your Moment. Twitter recommends keeping your title short, but descriptive and says your description should give users “a taste of what to expect in your Moment.”
You can choose a cover using photos or videos from tweets, or by uploading an image of your choice:
Here’s how your title, description, and cover will be displayed on mobile:
And on desktop:
4. Pull in your content and publish
Now, it’s time to start adding content to your Moment. And there are a variety of ways you can add tweets:
- You can choose from tweets you’ve liked (or favorited)
- Pick tweets from specific accounts
- Find tweets via a Twitter search
- Add tweets directly using the tweet’s link.
Once you’re happy with the tweets in your Moment and the story you’re telling, it’s time to hit publish and share your Moment with the world.
How many tweets should you include in a Moment?
Twitter’s recommendation is to keep Moments around 10 tweets long. And the company also advises to include a mix of photos, videos, GIFs and Vines to keep your viewers engaged.
You can check out more in Twitter’s own ‘how-to’ guide Moment.
Viewing and sharing Moments
Once a you’ve created a Moment you can share it on your Twitter for all of your followers to see. Here’s an example of how a Moment looks when it’s shared within a tweet:
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