In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions:
- Where does video perform best?
- In what format does video perform best?
What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.
But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9).
That’s a lot of space! And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of.
So we teamed up with the video experts at Animoto to test (and test again) the hypothesis that square video would perform better across the board on social media than the traditional landscape video.
The results were fascinating!
We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017.
Let’s do this!