Monthly Archives: August 2017

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

The interest ininfluencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before.

Just take a look at this Google Trends chart:

According to eMarketer, 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to decrease their budget.

If you’re thinking of running an influencer marketing campaign, it can be a little daunting:

  • How to do I discover the right influencers?
  • What’s the best way to reach out to influencers?
  • What does success look like?

We’d love to help you answer these questions and more

Here’s a step-by-step guide to help you run a social media influencer marketing campaign.

How to Run a Successful Micro-Influencer Marketing Campaign in 5 Steps

What are micro-influencers?

In this guide, we’ll focus on only micro-influencers – influencers with a niche engaged following.

A study by Dr. Jonah Berger, author of Contagious, and the Keller Fay Group, defines micro-influencers as:

Individuals who work in their category or are truly knowledgeable, passionate and authentic and are seen as a trusted source when it comes to recommendations for what to buy.

To illustrate how micro-influencer marketing works, here’s an example I found on Instagram where@amandafredericksoncollaborated with Thermomix.

As you can see in the video below, Amanda shares an interesting and fun recipe with her audience and makes it using one of Thermomix’s products:

Create a Brand Style Guide for Your Small Business (INFOGRAPHIC)

Create a Brand Style Guide for Your Small Business (INFOGRAPHIC)

Maintaining a distinct look consistently across your communication is important if you want to differentiate your brand. And to create visually consistent look and feel, you need to have a few guidelines in place. That’s where a brand style guide comes into play.

But creating a brand style guide can be tricky for small businesses. What should your logo and its variations look like? Which color scheme should you choose? What should you keep in mind when you select photographs?

A new infographic by Maryland-based content creation tool Visme provides detailed explanation on how your small business can create a brand style guide.

Create a Brand Style Guide for Your Small Business

The infographic highlights the need for the style guide to convey everything about your brand.

What does your brand solve for your clients? How do you want your clients to perceive your brand? What about your brand makes your clients happy? These are some of the fundamental questions that need to be answered first.

The second part includes all the visual aspects of your brand. This encompasses all the logo variations, color palettes, fonts and typography and visuals database for use.

For practical purposes, it’s also important to include a good practices guideline. This will showcase how and how not to use the logos – and provide quick instructions to the designers.

Most importantly, make sure to include the contact numbers and emails of the person in charge of managing the style guide.

Visual style guides cannot be created overnight. There’s a lot of strategic thought and insight that goes into making a comprehensive style guide. The amount of time and work you put into building a style guide will help you connect more strongly with your audience.

To learn more, check out the infographic from Visme below:

Create a Brand Style Guide for Your Small Business (INFOGRAPHIC)

Images: Visme

This article, “Create a Brand Style Guide for Your Small Business (INFOGRAPHIC)” was first published on Small Business Trends

Google Critic Ousted from Think Tank Funded by the Tech Giant

Article URL: https://www.nytimes.com/2017/08/30/us/politics/eric-schmidt-google-new-america.html

Comments URL: https://news.ycombinator.com/item?id=15131370

Points: 13

# Comments: 0


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Dell unveils 34-inch Alienware monitor, Inspiron gaming laptop and desktop


Just in time for the PAX West show, Dell has unveiled two Inspiron gaming laptops and a 34-inch curved Alienware monitor.

The Inspiron brand is usually aimed at mainstream consumers, and Dell is extending that reach to mainstream gamers who are price conscious. It comes a couple of days after Dell unveiled a bunch of other products for the fall season.

The Inspiron 15 7000 gaming laptop has an anti-glare In-Plane Switching (IPS) wide-viewing-angle FHD or 4K UHD resolution display. It comes with a seventh-generation Intel Core i7 quad-core processor, and it has a Nvidia GeForce GTX 1060 discrete graphics chip with 6 gigabytes of graphics memory. It is less than one-inch thick.

Above: Dell Inspiron gaming laptop.

Image Credit: Dell

It comes with dual fans, heat exchangers, and dual drives with SSD options. It can charge up to 80 percent power in 60 minutes, and the HDMI 2.0 port supports 60 hertz, 4K output. Battery life ranges from 7 to 9 hours. It isavailableSeptember 12in the U.S. starting at $1,000 and 4K configurations starting at $1,450. It is optimized to work with the new Dell Visor mixed reality headset.

Dell is also unveiling its Inspiron Gaming Desktop, which is a VR-ready gaming machine for the masses. It starts at $600, and it is based on Advanced Micro Devices’ multicore Ryzen processors. It has a clear panel version which launches in September starting at $650. Ready for VR configs start at $1,000.

It has SenseMiXFR technology, blue LED lighting, liquid cooling options, 7.1 Channel HD audio, Alienware accessories, and increased ventilation for system cooling. It has five bays for future storage upgrades.

Above: Inspiron Gaming Desktop

Image Credit: Dell

The 34-inch Alienware display will come in two flavors, the AW3418DW ($1,500), and the AW3418HW ($1,200).

The panel will be available atWQHD (3440 x 1440) or WFHD (2560 x 1080) resolutions. They are both enabled for Nvidia G-Sync, which makes gameplay smoother and tear free. They both have wide fields of view.

TheAW3418DW has a 120-hertz refresh rate and a 4-millisecond response time. It has a 21:9 aspect ratio, and thin bezels in case you want to set up multiple monitors together.

The AW3418HW has four different lighting zones via custom AlienFXlighting. It has a 160-hertz refresh rate and 4 milliseconds response time.

It’s the first time in a while we’ve had an Alienware branded display, said Eddie Goyanes, global marketing manager at Alienware, in an interview with GamesBeat.

The display will be available later in the year, starting at $1,200.

The PC Gaming channel is presented by Intel‘s Game Dev program.

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Watch South Korea respond to North Korea with a bunker-busting missile perfect for Kim

Bunker buster hyunmooAnkit Panda via Twitter

While North Korea has been provoking the international community with high-profile missile launches, South Korea has been developing missiles of its own that look perfectly suited to take out the Kim regime.

The week before North Korea’s galling missile launch over Japan, South Korea tested its Hyunmoo-II missile system, one variant of which can penetrate through meters of earth to blow out bunkers where Kim Jong Un may hide in the event of war.

After the launch, South Korea responded with a bomb run over its test range near the border with North Korea.

South Korea has a booming tech industry and a massive economy. Though it has signed missile control agreements with the US and relies on American nuclear weapons for its deterrence, if South Korea wanted to, it could create an extremely capable fleet of missiles very quickly.

In the clip below, see South Korea’s new missile take off and take note of its ability to penetrate deep into the ground.

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Apple is invading the office with another big enterprise partnership (AAPL, ACN)

iPhoneBig companies that want Apple’s own experts to help them make slick iPhone and iPad apps now have another place to find that expertise.

Apple announced a new partnership with Accenture, the consulting firm, on Tuesday. The upshot is that Apple will embed dedicated experts in iPhone and iPad technology with Accenture.

What that means: Accenture clients can get help bolting legacy big-company systems to modern iOS apps from Apple located at what Accenture calls “Digital Studios,” starting at the San Francisco location.

Apple’s experts include designers, programmers, and even hardware and software designers, according to the announcement.

A large part of Accenture’s business is helping big established companies update their digital operations. Companies like that often have lots of older, clunky back-end systems, where valuable data can sometimes lie dormant.

You probably won’t be able to download the apps that Accenture will help make for its clients, unless you work for one of these companies – they’ll be in-house apps.

“We’ve seen an increase in development efforts within companies. In fact, in the last three years, the number of in-house iOS developers has doubled, Apple VP Susan Prescott told TechCrunch. So the demand is definitely there, but enterprises still need great partners to reinvent workflows and tap into backend systems.

The announcement is the latest big partnership Apple has made with enterprise companies, a line item that’s become more important as Apple looks for new sources of growth.

Apple doesn’t break out enterprise revenue specifically, but in May, Apple CFO Luca Maestri said that the company had been setting records.

“We set a new enterprise revenue record for the March quarter, and we expect this momentum to continue for the remainder of the year,” he said during a conference call discussing Apple’s first calendar quarter results. The fourth quarter of the year is typically the biggest spending season for enterprises.

And now Apple is fully embracing a classic sales approach by partnering with big IT consultancies to help it sell iPhones and iPads by designing custom business software for them.

Apple’s deal with Accenture is one of several it’s struck to target the enterprise segment over the past few years, following partnerships with IBM, SAP, and Deloitte.

The full announcement is below:

Accenture to Create Dedicated iOS Practice Within Select Accenture Digital Studios; Apple to Co-Locate Experts with These Teams

Cupertino, California and New York – Apple and Accenture are partnering to help businesses transform how their people engage with customers through innovative business solutions for iOS. The partnership will take full advantage of the power, simplicity and security of iOS, the leading enterprise mobility platform, and Accenture’s capabilities as a leader in industry and digital transformation to help companies unlock new revenue streams, increase productivity, improve customer experience and reduce costs.

Accenture will create a dedicated iOS practice within Accenture Digital Studios in select locations around the world. Experts from Apple will be co-located with this team. Working together, the two companies will launch a new set of tools and services that help enterprise clients transform how they engage with customers using iPhone and iPad.

The experts will include visual and experience designers, programmers, data architects and scientists, and hardware and software designers.

Starting 10 years ago with iPhone, and then with iPad, Apple has been transforming how work gets done, yet we believe that businesses have only just begun to scratch the surface of what they can do with our products, said Tim Cook, Apple’s CEO. Both Apple and Accenture are leaders in building incredible user experiences and together we can continue to truly modernize how businesses work through amazing solutions that take advantage of the incredible capabilities of Apple’s technologies.

Pierre Nanterme, Accenture’s chairman and CEO, said, Based on our experience in developing mobile apps, we believe that iOS is the superior mobile platform for businesses and are excited to be partnering with Apple. By combining Accenture’s vast digital capabilities and industry expertise with Apple’s market leadership in creating products that delight customers, we are in a perfect position to help our clients transform the way they work.

The new iOS tools and services will take full advantage of the latest Apple technologies and tap into Accenture’s leading digital and analytics capabilities.

New ecosystem services to help clients address the full range of iOS integration requirements to connect to back-end systems, leveraging Accenture’s systems integration expertise and the unique iOS advantages built by Apple with key partners like SAP and Cisco.

Internet-of-Things (IoT) services featuring new tools, templates and pre-designed code to help clients take greater advantage of the data from IoT platforms in their iOS apps, putting more power into the hands of workers.

Migration services to help clients to quickly and easily transfer their existing legacy applications and data to modern iOS apps.

For more information regarding the Apple and Accenture partnership, please visit accenture.com/apple or apple.com/business/partners.

Airline-equipment giant United Technologies is reportedly closing in on a more than $20 billion deal (UTX, COL)

AirplaneEmran Kassim

Airplane-equipment giant United Technologies is closing in on a more than $20 billion buyout of competitorRockwell Collins, according to a report from The Wall Street Journal.

Discussions are reportedly ongoing, but negotiations have focused on a deal price of less than $140 per share for Rockwell, according to the Journal.The company was trading up about 2% to$130 per share late Tuesday morning, giving it a marketcap of $21.7 billion.

United Technologies, which does business with Boeing and Airbus, is up 1.2% and has a marketcap of more than $93 billion.

If the deal isfinalized, it would create one of the largest airline-parts suppliers in the world.

But analysts don’t expect antitrust issues to flub a potential acquisition, according to the report, as the companies make different airplane parts. Bloomberg reported in early August that United Technologies was weighing a deal.

United Technologies sells jet engines, landing gear, and wheels; Rockwell Collins supplies cockpit displays, communications systems, and seats.

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