It’s no secret that time is money in any business. No matter whether you’re selling the hottest real estate around or making toothpicks for a living, you don’t have time to do everything yourself if you want to scale (or even run) your business effectively. You need to outsource some of your workload, but what should you offload?
Whilst the answer is really “anything which you personally do not have to do”, as long as your time could be better spent on something else, we have the top 7 tasks to outsource to a VA right here. These are the most common, time / resource consuming tasks which (frankly) we could happily see the end of.
If you want more time to focus on the things that matter for your marketing efforts, go ahead and outsource these tasks before anything else!
Nobody likes the arduous task of trawling through hundreds of contacts, manually adding their email address to each one. Equally, the task of finding new contacts and their email address can happily chew up hours upon hours of your work day; hours which could be much better spent personally building a connection to those new contacts, rather than just finding them.
Hence, whenever you have a task which requires the collection of email addresses, you should be outsourcing it to a VA. This is a prime example of everything an outsourced task should be; it’s time consuming, monotonous and doesn’t require any of your personal input or expertise to carry out.
Finding Contact Handles
This task has many parallels to gathering emails; finding other contact information such as Twitter handles or LinkedIn profiles can be just as time-consuming as gathering their email. Time which, once again, could be much better spent creating content to market, improving your website or, as with the emails, building a personal connection to said potential contacts. Essentially, instead of building the framework, you’re shaping your network.
Curating Social Media Content
If this is not already handled by your business process automation system, social media is something which you (by and large) don’t want to be dealing with. You want to have your social media accounts topped up with content that isn’t just an endless stream of self-promotion, but where exactly do you get content that resonates with your audience.
Depending on your tastes, you might try social bookmarking sites like reddit, Inbound.org, GrowthHackers, or putting together a small list on Twitter of accounts that tend to share top notch content. Making a marketing process for this should be easy if you know the kind of content you’d like to curate.
Whether you’re designing the cover for your brand new ebook or just need to get some header images to pair with your Twitter and Facebook posts, you could spend the time to do them yourself. After all, if you just have to do one or two images you might as well take the 5 minutes it takes to whip up a good image.
However, when you get to the stage where you need professional-looking infographics, 20 social media images a week and a new ebook every couple of months, it only makes sense to outsource the task to someone more qualified. Hey, just because the task is going to a VA doesn’t mean that it’s going to be worse quality! All you need to do is make some inquiries to learn who has experience with creating visual content, and then boom; you’re away.
Other than being a fantastic way to get your name and brand out there and seen on more popular sources, blog commenting is another monotonous task which can take up hours upon hours without ever being complete (as long as there are more blogs and new posts, blog comments can be made). So, rather than tackle it yourself, you can quite happily hand the task off to a VA without too much trouble.
The only problem which can be posed by outsourcing this task is that the comments should have some sort of review process. This could either be yourself (even if you review each comment, you’ll still save the time taken to write them) or a permanent member of your marketing team, but there should be at least a little quality assurance before a VA is allowed to say anything under your name.
Although this mainly applies to those of you who produce a podcast or video content, transcriptions are easy to do and provide you with extra content with relatively little effort. If you outsource the task you’re not even wasting any time on it – you’re essentially getting several mediums of content for the effort put into just the one.
Content Creation (Be Careful Though)
This may be a bit of a controversial one, but content creation doesn’t always have to be handled by an internal member of your team. You can outsource your content creation to a VA with little problem and, although you’d better have a thorough employee onboarding process to help them along, it should take little time for them to produce similar quality content to yours in the same (or even a shorter) time period.
As with the blog commenting, this should always be monitored and go through at least one of your team members before being pushed live; although many VAs are very talented and can most certainly deliver on what they promise, there’s always a chance that an error has snuck by them or that they haven’t got your tone right.
And there you have it! With a little caution and training, VAs can be a massive boon to your marketing efforts if you let them take these time-consuming tasks off your hands. However, why not take it one step further? Get creative with analyzing your day-to-day tasks and you may find that you can outsource more than you thought to great effect!