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25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]

What’s working for you social media these days?

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying newstrategies! Lots of times these experiments fail (and we learn valuable lessons) and other times they end up revealinggreat opportunities to grow.

So what are you experimenting with on social media this week? This month? This year?

We’d love to help withsome ideas!

We’ve collected our 25 most effective social media growth strategies that have helped us move the needle over the past year. These tips and strategies are straight from our Buffer playbook and have helped people (including us) find great success on social media! We’re excited to deliver these strategies to you in a free daily email.

Social Media Strategies email course

Buffer Email Course: Social Media Growth Strategies

Join us for 25 days of social media growth strategies!

We’d count it an amazing privilege toshare with you these strategies over the next several days. You can join for free by visiting the landing page below.

Join this course25 unique, social media growth strategies, delivereda day-at-a-time, for free!

button

We’ll send you one email per day, Monday through Friday,for the next 25 days.

All of the lessons contain detailed knowledge-packed information on how you can get started with that specific strategy immediately. These are real strategies, resources, and tips that we’re currently using here Buffer or that we have used in the recent past.

A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. Lots of them have been guests on the Buffer Podcast The Science of Social Media!

Bonus: Many of the social media growth strategies include a shortvideo tutorial!

Course preview

Here’s a quick look at what’s in store for our social media growth strategies course in the first 15 lessons:

  1. The Why and the How behind social media marketing
  2. The web’s top (free) social media content curation tool
  3. Tools for creating videos on a budget
  4. 5 hidden Instagram marketing features
  5. Must-have image creation tools for savvy marketers
  6. The power of resharing content on Facebook
  7. 10 incredible stock photo websites to bookmark
  8. Building your brand through content curation
  9. Sell your product through educational screen recordings
  10. Less is more with Facebook posting (preview below)
  11. Understanding social media algorithms
  12. 6 time-saving social media tools
  13. Social media analytics and benchmarking
  14. 5 secrets of successful video marketing
  15. Strategies for sharing content across social media

Join our 25-day social media growth strategies course to see these lessons in detail and receive the remaining 10 lessons!

A sample lesson

We’re excited to make sure thatyou get all of the information and takeaways you want from these emails and so I’m happy to share here a sample of one of the lessons from the course. Here’s lesson #10 (in-full) Less is more with Facebook posting: (View full email in browser)

Less is more with Facebook posting

In October of 2016 we dramatically changed our Facebook posting strategy.

A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement.

We needed to make a change.

We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected:

Our Facebook reach and engagement began to increase even though we were posting less!

Facebook Engagement Videos

We’ve written a detailed breakdown on the impact this change has had on our Facebook results But in the meantime, here’s a quick overview of our current Facebook strategy that we hope will help to spark some inspiration:

One or two posts per day maximum

The main reason why I believe we’re seeing such a dramatic increase in reach and engagement is that we’re only posting one or two pieces of content per day on Facebook.

This serves two valuable purposes:

1. It forces us to only share the best of the best content because we literally have limited space

2. It allows the Facebook algorithm to focus on delivering one piece of content (vs. multiple) to our audience

Curated content

Previously, we used to shy away from curated content because it didn’t directly affect the bottom-line: traffic, subscriptions, sales, etc.

However, sorting our Facebook posts by Most Reach shows exactly the impact it has had on our Page and growth: 7 of 11 of our most successful posts throughout the last 14 months are curated (not created by Buffer). These posts have combined to reach more than 750,000 people, averaging to about 107,000 people per post.

Curated content may not directly affect our bottom line, but it plays a significant role in reach, engagement (likes, comments, shares) and page growth.

Focusing on brand awareness and engagement

Focusing on brand awareness and engagement vs. driving traffic to our website has become a staple of our strategy as well.

We’ve witnessed a shift in many social media networks over the last year. It used to be that brands and businesses could post links to their blog posts and watch the traffic flow in. And while that’s still the case for many publishers, savvy marketers can benefit from thinking about their content strategy as a whole focusing on both direct traffic as well as engagement.

Posting content that aims to drive engagement only helps to build an activate Facebook audience. Then, right when you need them most, you can deliver a piece of brand content that will help move the bottom line.

Boosted Posts

Last, but not least, I’d love to address how important Facebook boosted posts have been in increasing reach and engagement on our Page.

Currently, we spend roughly $40 per day boosting our best-performing content on Facebook.

Boosting posts takes content that’s already performing well and amplifies it on a huge scale. As that implies, the key is to focus on boosting great content, not necessarily posts that aren’t doing well and forcing them with advertising dollars.

You Can Do It

Head over to your Facebook Analytics and calculate your average post engagement for the previous 7 days (total number of engagements / total number of posts).

Then, cut the number of times you post over the next 7 days by 50% and really focus on only posting your best content. Once 7 days is up, calculate your average post engagement again.

Did your engagement rate and total engagements go up or down? We’d love to hear!

Thanks for joining us,

Brian & the Buffer Team

F.A.Q. Frequently Asked Questions about this course

Does the coursecost anything?

It’s 100% free!

We’re excited to give these strategies away in hopes that might be helpful for you and your social media marketing efforts.

Who is it for?

Everyone! It’s not tied to Buffer accounts at all, so both current Buffer users and yet-to-be Buffer users can join.

What happens at the end of the 25 days?

At the end of the 25-day course, we’d love to send you a congratulatory email (on a job well done!) plus details on where you can continue your education and connect with peers online. I’ll also be around to answer any follow-up questions you might have about the emails and subjects included in this course.

Will you be signing me up for other newsletters or lists, too?

Nope, we willnot sign you up for other email lists without your express permission. Your email’s safe with us. <img src="http://s.w.org/images/core/emoji/2.2.1/72×72/1f642.png&quot; alt="

Here’s how pilots feel about flying as passengers

pilotDawn Huczek/Flickr

Reader Steve M. asks:

How weird does it feel to be in the back with someone else doing the driving?

That’s a great question and I hear it a lot!

Why do pilots ride in the back?

Hey! Aren’t pilots supposed to be driving? Find out why pilots are ridingin coach and howthey feel about someone else sittingat the controls

Positioning (Deadheading)

Most of my flights as a passenger are part of my scheduled (and paid) company duty. These flights are called positioning (or deadhead) flights and are necessary to get me to the same city as my airplane. As a cargo pilot, some of my positioning flights are on a flight deck jumpseat of a company freighter. Often, I positionon passenger carriers with a full-fare ticket. Flights within the U.S. are in coach. International flights are business class.

Commuting

One of the perks of being a pilot, flight attendant, or maintenance technician is the ability to livesomeplace other than your base. Employees that live away from base commute to work on their own time using flight deck jumpseat or travel privileges. Reciprocal jumpseat privileges allow flight crews to utilize jumpseats on other carriers.

jumpseatAerosavvy, Photo by Paul – @GDClearedToLand

It might be a surprise that competinig carriers, like UPS and FedEx have reciprocal jumpseat agreements. UPS pilots often welcome FedEx pilots on board and vice-versa. Onthe flight deck, we are colleagues, not competitors.

Being a passenger in uniform

If you have flown on an airliner, you’ve probably seen a uniformed pilotor flight attendant riding in the cabin. Most positioning crew members prefer to wear street clothes in the cabin to remain incognito. So, why fly in uniform?

  • Crew members jumpseating or flying on pass privileges are often required to dress business casual or in uniform. Wearing the uniform saves space in the suitcase and eliminates the need to pack business attire for positioning/commuting. Lightweight luggage is happy luggage.
  • Crews will often grab a flight home immediately after arriving at their last destination. As soon as the Shutdown & Secure checklist is complete, they run two gates over and hop on the flight home.
  • The gate is a very busy place during passenger boarding. Being in uniform while waitingfor a jumpseat helps the agents remember who you are and why you are standing patiently near the gate.
  • Once on board the aircraft, being in uniform makes it easier to introduce yourself to the captain to formally ask permission for the ride.

pilotsAerosavvy

Most of the time, I wear slacks and a polo in the back. It’s nice to be a regular person on an airplane. On those occasions whenI’m in uniform, I don’t mind chatting about my job. I meet a lot of interesting folks and Ireally enjoy answering questions. I get a lot of ideas for AeroSavvy this way.

Not all pilots are as enthusiastic about sharing as I am. If the crew member sitting next to you has his/her head buried in a book, or is pretending to sleep, it’s probably best to nod hello and check out the in-flight magazine.

Do I enjoy flying as a passenger?

The short answer: YES!wingsAeroSavvy

I get a kick out of grabbing a window seat, keeping the shade open, and squishing my nose against the window.

My first airplane ride was in 1972, at age 7. My family flew a United Airlines 727 from Philadelphia to Fort Wayne, Indiana with a stop in Chicago and it was pure magic. Sittingjust aft the wing, I remember watching those amazing triple-slotted Fowler flaps extending for landing. I was pretty sure the wing was going to fall apart. I was hooked.

As long as I have a window seat, I’m happy; even ona low-cost carrier . For some reason, flying is still magical for me as a passenger. It goes without saying that flying international business class is way more magical.🙂

Do other professional pilots share my enthusiasm for flying as a passenger? Some do. More on that later.

Do I feel safe flying as a passenger?

I know how much effort I put into a day’s work. And I know what I had to do to get to this point in my career. What about the people flying while I’m a passenger? Am I comfortable with their skills? Do I need to give the armrests a white-knuckle-death-grip if we’re flying around thunderstorms?

ICAO (International Civil Aviation Organization) member countries all have similarpilot training standards. Transport pilots flying both passengers and cargo undergo rigorous initial training in the classroom, then plenty of hands-on training in cockpit procedure trainers and full-motion simulators.

At least once a year (sometimes every 6-9 months), pilots attendrecurrent training to brush up on standard and emergency procedures. Simulator sessions are crammed full of abnormals like fires, engine failures, rejected takeoffs, wind shear, hydraulic system failures, and worse.

When I’m a passenger, I know the pilots flying my aircraft have been thoroughly trained and tested before coming to work. I’m quite comfortable sitting in the back sipping Ginger Ale and thumbing through an old SkyMall.

Piloting a transport aircraft is hard work. Flying in and out ofbusy airports in ugly weather demands full attention and can be stressful. Once in a while, It’s nice to be a passengerand leave the driving to someone else.

Do other pilots feel the same as I do?

I took a very unscientific survey of several pilots I follow on Twitter.The crew members were asked if they enjoy flying as a passenger and if they feel safe as a passenger. I received some interesting results from the 26 participants.

My survey group consisted of professional pilots that fly for corporate, regional, and international airlines both passenger and cargo. These folks fly everything from a Gulfstream IV to the Airbus A380. In typical pilot fashion, they didn’t hold back with their comments!

a3r0AerosavvyI was glad to see that the majority of the pros in my survey feel safe letting their colleagues do the driving. The main concern for those in the Depends category were smaller carriers in less developed countries.

“Feel safe” comments

Even though most pilotsfeel perfectly safe as a passenger, we tend to pay close attention to what’s going on. It’s tough for us to stop being pilots, even when sitting in the back. Here are a few of the feel safe comments:

I couldn’t care less who’s at the wheel. Everyone is trained to a high standard.

I subconsciously keep track of every flap selection, brake application, control surface movement!

never have any issues with others making decisions as they are professionals too!

Hard to stop thinking like a captain while in the back

I still look for proper configuration prior to departure and things of that nature, but in general, I do enjoy letting someone else do the driving.

“Enjoy being a passenger” comments

Oh, thejoys of being a passenger! I really do enjoy being a passenger, but I can sympathize with those that are less excited:

Do I enjoy flying as a passenger? Not in coach! It’s truly awful, as is the whole airport terminal experience. Biz class or better, it’s OK.

I enjoy flying as a passenger once finally on board, after all the faffing through the airport and boarding, etc as people attempt to put the kitchen sink they brought with them into the overhead locker.

I am like a little kid when I get on a MD-80, 757 or widebody!

Packed in, in coach, with painful slimline seats, poor ventilation, and often sitting next to someone who is coughing/sneezing is absolutely miserable.

I generally love being a passenger, especially on different types as it’s exciting hearing new noises and working out what’s going on.

Need a couple of stiff drinks deadheading

I can’t say I enjoy being a passenger but only because other than sleep there’s nothing to do. Plus the view isn’t all that great, LOL.

I enjoy flying as a passenger but hate the airport experience.

Skewed results?

Pilots are a tough crowd. We work in the airport and airplane environment day after day. We see the airline industry at its best, and its worst. It isn’t surprising that, as a group, we are among the harshest critics of passenger air travel.

If you’re an occasional passenger, or planning your first airplane ride, air travelis verysafe and (more or less) comfortable. Like most adventures, it’s as enjoyable as you make it. And a lot faster than taking a Greyhound Bus!

NOW WATCH: Animated map shows what the US would look like if all the Earth’s ice melted

The iPhone originally happened because Steve Jobs hated a guy who worked at Microsoft (AAPL, MSFT)

Steve Jobs using an iPadGetty Images News

MOUNTAIN VIEW, CALIFORNIA- You might think a product as revolutionary as Apple’siPhone might have been born out of some unique insight or high-minded feeling.

You would be wrong.

According to Scott Forstall, the iPhone’s co-inventor, the roots of Apple’s smartphone project go back to founder Steve Jobs’ disdain for Microsoft, and a grating social interaction with a particular employee of the software giant.

“Steve hated this guy at Microsoft,” Forstall said on Tuesday night at an event event at the Computer History Museumhere celebrating the 10th anniversary of the release of the first iPhone.

‘First thing is, they’re idiots’

Jobs wasn’t referring to Bill Gates, his sometime friend and longtime rival who founded Microsoft. The unnamed Microsoft employee in question was the spouse of a friend of Laurene Powell Jobs, Steve’s wife, Forstall said. Because the two couples ran in the same social circles, they would often end up at the same parties and functions, much to Jobs’ chagrin.

“Any time he had any kind of social interaction with that guy, he’d come back pissed off,” Forstall said.

The breaking point came when the Microsoft employeetold Jobs that the software gianthad “solved computing” with itsTablet PCeffort. Like the tablets that would come later, the Tablet PCs, which ran on a special version of Microsoft’s Windows software, were smaller and lighter than laptop computers and included touch displays. The part about them Jobs found distasteful though – and what made the employee’s comments so irritatingto him – was that Tablet PCs would only work with a stylus.

Bill Gates tablet 2000Reuters That interaction between Jobs and the Microsoft employee took place onaweekend. When Jobs returned to the office the following Monday, he let out”a set of expletives,” Forstall said. And then Jobs got Apple working to outdo Microsoft, developing a touchscreen device of its own that would rely on fingers not a stylus.

“First thing is, they’re idiots. You don’t use a stylus,” Jobs said, according to Forstall. People lose them, Jobs said, and they were counterintuitive anyway. “We’re born with ten styluses!”

Initially the development effort focused on building a tablet. Apple tapped to Forstall to lead software engineering for the project.

The coffee shop incident

That tablet project continued, with Apple’s team making big strides in building prototype multitouch displays. Apple changed switched its focus from creating a tablet to making a phone around 2004, afterForstall and Jobs visited a coffee shop.

Jobs noticed that many of the people in the shop were using their cell phones, but none of them seemed really happy about it, Forstall said. To Jobs, that was an opportunity. He asked Forstall if that multitouch project could be shrunk down for a phone-sized display.

And thus was born “Project Purple,” whichwould evolve into the iPhone. It was a “herculean” task to shrink the size of the device from the larger ones developed at the beginning of the research project to a phone-sized one, Forstall said. But when the project was complete, Forstall saw that Jobs was right.

scott forstallJustin Sullivan/Getty Images

“There was no question,” Forstall thought. “This is how phones need to be made.”

As a postscript, Microsoft’s Tablet PC business never gained much traction in the market.It was only in 2010, when Apple introduced the iPad, that the tablet business became a mass market. When introducing the iPad, Jobs famously made his distaste for styluses known with a hearty “yuck.”

But things have come full circle. Nowadays, Microsoft has its Surface line of devices, which focus heavily on stylus input. And Apple now offers its own stylus for its iPad Pro tablets, theApple Pencil.

NOW WATCH: Everything we know about the iPhone 8 – including a total redesign

Starting a Wine Business? Here are the States with the Lowest and Highest Excise Tax Rates

Starting a Wine Business? Here are the States with the Lowest and Highest Excise Tax Rates on Wine

If you’re planning to start a wine business – winery, wine shop, wine retail, restaurant, wine bar etc, it’s important to factor in your state wine excise tax rates. Federal and state wine excise rates vary by alcohol content and type of wine. The states with the lowest tax rate are California and Texas as per the Tax Foundation, the nation’s leading independent tax policy research organization.

States Taxes for Wine Businesses

According to the foundation, wine taxes apply to off-premise sales (from retail sources) not (on-premise sales) at a restaurant or bar. That means certain wine types you may be considering to sell, and wines with a higher alcohol content may be subject to higher excise tax rates at your retail source in some states compared to others. You need to know where your state lies on the wine tax spectrum.

Here’s a list of states’ wine excise rates as per the Tax Foundation:

1. States with the Lowest Excise Tax Rates on Wine

The five states with the lowest wine excise rates are California ($0.20), Texas ($0.20), Wisconsin ($0.25), Kansas ($0.30), and New York ($0.30).

2. States with the Highest Excise Tax Rateson Wine

Kentucky has the highest wine excise tax rate at $3.17 per gallon, followed by Alaska ($2.50), Florida ($2.25), Iowa ($1.75), and New Mexico and Alabama (tied at $1.70).

3. Federal Excise Tax Rates on Wine

Federal rates for wines with up to 14 percent alcohol by volume (ABV) are taxed at $1.07 per gallon, wines between 14 and 21 percent ABV at $1.57 percent per gallon, and wines between 21 and 24 percent ABV at $3.15 per gallon. Sparkling wine is taxed at $3.40 per gallon regardless of alcohol content.

Note: This list does not include states that control all wine sales: New Hampshire, Mississippi, Pennsylvania, Utah, and Wyoming.

Other Factors that Determine Wine Excise Rates

The Tax Foundation notes that wine excise rates can also include case or bottle fees dependent on the size of the container, as in states like Arkansas, Minnesota, and Tennessee. Moreover, rates may include sales taxes specific to alcoholic beverages and wholesale tax rates, as is the case in Arkansas, Maryland, Minnesota, South Dakota, and the District of Columbia.

Wine Glasses Photo via Shutterstock

This article, “Starting a Wine Business? Here are the States with the Lowest and Highest Excise Tax Rates” was first published on Small Business Trends

Ranking Democrat Calls for Relief from Tax Burden on Small Business

Democrats Call for Small Business Tax Relief

Senator Jeanne Shaheen (D-NH), ranking member on the U.S. Senate Committee on Small Business and Entrepreneurship, recently issued a statement calling for removing the burdens the U.S. tax code imposes on small businesses.

The statement by Sen. Shaheen was made June 14 at a Senate hearing examining the impact of the current tax structure on American small businesses. It was made as part of Shaheen’s opening statement in favor of proposed tax code reforms and the removal of barriers to small business growth.

This statement, coming from a senior Democrat, hints at the potential for bi-partisan support fortax reform proposed by the Trump Administration as a way to stimulate business growth.

Democrats Call for Small Business Tax Relief

Our tax code is in desperate need of reform. It’s too long, too complex, and it creates a burden on middle class families and small businesses across America, Sen. Shaheen said in the statement. Today’s hearing is an opportunity to discuss relieving some of these tax burdens on small businesses so they can focus on what they do best: creating jobs and growing our economy.

Shaheen cited the National Taxpayer Advocate Service finding indicating small businesses spend 2.5 billion hours complying with IRS rules each year. For entrepreneurs, time is one of their most valuable resources, she stressed. Every hour spent filling out forms or navigating confusing tax rules is an hour they don’t spend marketing their products or thinking about how to grow their business.

Republicans have made tax reform a major policy priority since taking control of the government. And small businesses will welcome the move by a ranking democrat in the committee joining in the call for small business tax relief. It’s important discussion on this issue does not spiral into bipartisan squabbling and stays focused on how to make things a bit easier for U.S. small business owners.

Image: Sen. Jeanne Shaheen

This article, “Ranking Democrat Calls for Relief from Tax Burden on Small Business” was first published on Small Business Trends

Show HN: Lost Ethereum

Hi guys,

I’ve written the first proof-of-mistake crypto token on top of Ethereum. You can see it at http://www.lostethereum.com/

It’s basically a proof-of-burn substitute for users who mistakenly sent to the wrong address. It requires a web3 enabled browser, i.e chome with MetaMask, Parity, Mist, etc. This let’s the web interface seamlessly interact with the Ethereum network.

Let me know what you guys think.

Silicon Valley is blowing its chance to connect with Middle America


I’ve lived in Silicon Valley for the last 20 years, and recent political and economic events have had me thinking about how Silicon Valley relates to the rest of the country – or rather how it doesn’t. With CEOs boldly proclaiming their primary goalis to beat a rival CEOto $10 billion in revenue, leading innovators talking aboutsending tourists to the moon,and Uber’s win at all costs mentality miring them inmultiple scandals, I’ve been wondering if Silicon Valley has lost touch.

Long before boarding the Silicon Valley roller coaster,I grew up in Northern California’s other valley. One of the world’s largest agrarian economies in the world, the Central Valley was (and in many locations still is) a vast world of rice farms and almond orchards mixed with Sacramento’s state politics. Even as Silicon Valley’s influence expands, the Central Valley remains mostly blue-collar and conservative – a place I still consider home.

To be clear, Silicon Valley has a lot going for it. It’s the model that many industries around the world would like to emulate: one that embraces big ideas, innovation, and hard work being rewarded. The aspiration is greatness – not just in making money, but also in making the world a better place. The idea that you can dream big and find the right partners and innovators to bring those ideas to reality is our own modern and geeky version of the American dream.

However, due to a variety of factors, we have succumbed toSilicon Valley elitism. And that attitude is causing us to miss our chance to connect with Middle America and the rest of the world. Here’s why:

Silicon Valley has become too much like Wall Street

The mind-boggling cost of living, a lack of diversity in leadership positions, and men behaving badly makes more mainstream news these days than the latest and greatest products.Even worse, it seems there are no consequences for these actions. We aren’t learning from our mistakes. Tech culture has become too much like the Wall Street of the 1980s – a lucrative club for the well-connected elite. The win-at-all-cost mentality, where you will screw over your partners and even your colleagues to climb the ladder, has become too prevalent. Uber is just the latest example; before that Zenefits, Github, andmany othershave been publicly shamed. And, keep in mind, those are just the ones whose scandals have been made public. For every Uber PR nightmare, many more have been swept under the rug in the name of capitalism, and that’s a black eye for all of us.

Late last year, Silicon Valley legendOm Malik wrotethat by 2020, Silicon Valley will have become an even bigger villain in the popular imagination, much like its East Coast counterpart, Wall Street.

Forget 2020. We are already there.

It’s also gone Hollywood

Let’s look at HBO’s Silicon Valley TV show. I tune in, like many others. It’s good to poke fun at yourself, but sometimes it hits a little too close to home. The episode where theguy falls off the cliffand the characters are more concerned with the quality of their viral video than the poor guy’s welfare should cause all of us to reevaluate just a little bit.

Furthermore, I worry about the message we are sending to the rest of the country when tech executives startacting like celebrities. Everyone wants to be a VC. Everyone wants theirbling. But, we must guard against our infatuation with celebrity culture.

We make products because we can, not because they’re needed

Bloatware – that is, offering (and charging) customers for features that they don’t want, haven’t asked for, and don’t use – runs rampant in Silicon Valley. We forget to listen to customers and go deeper on the select few features they want out of a technology platform. According to one VC, it affects innovation: Recently, Lightspeed VenturePartners’ Jeremy Liew said, Silicon Valley is such an isolated bubble. Our reality is not the reality of a normal American in normal America. And that is what is preventing as much insight and therefore innovation happening here.

I’d argue that we are still innovating, but who is the intended audience? Is Silicon Valley, as a whole, listening to its customers who live outside this bubble? Are regular people really looking forward to artificial intelligence, virtual reality, and self-driving cars as much as we think they are? Probably not. Rather, consider the 1.7 million truck drivers and 1.7 million professional taxi, bus, and delivery drivers around the countrywho think they may lose their jobs to this type of automation.Has Waymo, Uber or anyone else in the space even bothered to try to assuage these fears or explain the benefits of their self-driving projects?

Granted, bleeding-edge technology is often met with skepticism because it’s so new. However, Silicon Valley needs to do a better job listening to folks outside the bubble about the products they want, and educating about the societal value of new products.

Silicon Valley is losing sight of ‘real’ worries

Success is measured much differently here than in Middle America. Here, we measure success by valuations, funding, and IPOs. In Middle America, success is defined by maintaining a middle-class job. And let’s not even get started on the insanity of the housing market.The Mercury Newsrecently reported that a down payment on a home in Silicon Valley is equal to the price of a home elsewhere in the United States. And while owning a home is much more of a possibility (and therefore, a goal) in most of the country, the problems in the rest of the country are also real and urgent. In my home town of Sacramento, people are worried about holding onto their jobs. In Silicon Valley, it’s more about Should I jump to the next job or stick it out here?

The relevance of our work matters. I urge Silicon Valley leaders and regular employees alike to not only think about how their products affect the rest of the country but how their attitudes do as well.

Clint Oram is a cofounder of SugarCRM.