Polygon shredder

Article URL: https://www.clicktorelease.com/code/polygon-shredder/

Comments URL: https://news.ycombinator.com/item?id=15877545

Points: 1

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7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

“How did you get into marketing?”

At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us:

  • Alfred was in the army
  • Arielle was a health coach
  • Kevan, our Marketing Director, was a sports reporter

But for those of you out there who want to start a career in marketing or maybe build from where you are in 2018, we’d love to help you figure out:

  • How can you transition from your current role into marketing?
  • What should you focus on learning?
  • What skills do you need?

To help answer these questions (and more!), we’ve teamed up with Product Hunt, who recently published their first book on careers. The book highlights the best insights from top founders and investors on mentorship, overcoming challenges, and the best and worst career advice they’ve received.

In this post, we’ll share some of the insights from Product Hunt’s book – including lessons from Tim Ferriss and Reddit co-founder, Alexis Ohanian- as well as some advice on building a career in marketing from the Buffer marketing team.

Ready to jump in?

7 Tips for building a career in marketing

1. Form habits around your strengths

You are the average of the five people you associate with most. Also, you don’t need to get much right to be and feel successful. Just form habits around one or two strengths.

Tim Ferriss

In Product Hunt’s book, Tim Ferriss’ #1 piece of advice for anyone looking to kickstart their career is to “Form habits around a few strengths.”

And at Buffer, we’ve built our marketing team around our individual, core strengths. For example, as an Editor, I focus mainly on my strengths in content marketing and SEO:

As Kevan explains in our t-shaped marketer post:

Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills; plus, each teammate will have chosen at least one main channel in which they are an expert.

Try to form habits around whatever discipline of marketing you’re most excited about:

  • If you’re into video, download some stock footage and start editing it
  • If you want to become an SEO master, try reading as much content as possible from places like Moz, Ahrefs and Backlinko
  • If writing is your thing, set aside time in your calendar each day to sit and write

It can be daunting to look at marketing and think you need to fully master: analytics, data, CRO, SEM, advertising, copywriting, SEO, community and more.

But in reality, to be a successful marketer, you don’t need to be an expert in every channel: one or two areas of expertise will be enough.

However, before diving right in and choosing an area or two to focus on, experiment with a bunch of different skills to see what’s the best fit for you.

2. “No” is just a starting point

The best piece of advice I ever received was that “No” is often just the starting point, and most careers worth having involve a fair amount of determination, grit, and just general “try, try again”-ing.

Kathryn Minshewf, Founder of The Muse

When it comes to kickstarting a career in marketing-or even climbing the ladder, you’ll likely hear “No” and a lot more than “Yes”.

From pitching editors content ideas to applying for various roles and freelance gigs, throughout my career, I’ve been told “No” plenty of times.

But what I learned along the way was that each “No” was bringing me a step closer to a “Yes”. For example, each article pitch I had rejected helped me to eventually land my first paid writing gig with Crew.

And When I landed my role at Buffer, it was actually the second time I applied – Kevan, who’s now our Marketing Director, was also unsuccessful in his first Buffer application

Kevan used the above note as motivation and failing to land his dream job helped him to realize where he could focus his energy to improve.

Treat each “No” as an opportunity to learn and refine your skills.

3. Focus on timeless skills

Write every day. Even if you’re not a writer, I find this practice to be clarifying for many things.

MG Siegler, Partner at Google Ventures

There are certain skills that will never become outdated in marketing. To name a few:

  • Communication
  • Writing
  • Storytelling

These skills will always be valuable.

For example, whether it’s a blog post, copy for a landing page or captions for a video, writing will always be a key skill for marketers to have.

And before joining Buffer, Kevan used to write 2,000 words minimum every day to help improve his craft. Alfred also challenged himself to write every day before he worked at Buffer and again when he first transitioned into a content-focused role.

Try to find opportunities in everyday life where you can practice these timeless skills.

For instance:

  • Treat every tweet or email you send as a chance to improve your writing skills
  • Next time you’re speaking with a customer service agent, think about how you can make your communication really clear and easy to understand
  • The next time you compose a Facebook status, think about how you can effectively tell the story you’re looking to share (these storytelling formulas may help)

4. Pursue side hustles

If you’ve got things you want to build, just build them for the sake of learning a new thing.

Alexis Ohanian, Co-founder of Reddit

At Buffer, we love side projects.

And when it comes to marketing, side projects can be a great way to learn new skills and embrace areas you’re passionate about.

For example, when our content crafter, Alfred, was keen to learn more about design and coding websites, he set out on a mission to redesign his personal site and code the changes himself.

7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

“How did you get into marketing?”

At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us:

  • Alfred was in the army
  • Arielle was a health coach
  • Kevan, our Marketing Director, was a sports reporter

But for those of you out there who want to start a career in marketing or maybe build from where you are in 2018, we’d love to help you figure out:

  • How can you transition from your current role into marketing?
  • What should you focus on learning?
  • What skills do you need?

To help answer these questions (and more!), we’ve teamed up with Product Hunt, who recently published their first book on careers. The book highlights the best insights from top founders and investors on mentorship, overcoming challenges, and the best and worst career advice they’ve received.

In this post, we’ll share some of the insights from Product Hunt’s book – including lessons from Tim Ferriss and Reddit co-founder, Alexis Ohanian- as well as some advice on building a career in marketing from the Buffer marketing team.

Ready to jump in?

7 Tips for building a career in marketing

1. Form habits around your strengths

You are the average of the five people you associate with most. Also, you don’t need to get much right to be and feel successful. Just form habits around one or two strengths.

Tim Ferriss

In Product Hunt’s book, Tim Ferriss’ #1 piece of advice for anyone looking to kickstart their career is to “Form habits around a few strengths.”

And at Buffer, we’ve built our marketing team around our individual, core strengths. For example, as an Editor, I focus mainly on my strengths in content marketing and SEO:

As Kevan explains in our t-shaped marketer post:

Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills; plus, each teammate will have chosen at least one main channel in which they are an expert.

Try to form habits around whatever discipline of marketing you’re most excited about:

  • If you’re into video, download some stock footage and start editing it
  • If you want to become an SEO master, try reading as much content as possible from places like Moz, Ahrefs and Backlinko
  • If writing is your thing, set aside time in your calendar each day to sit and write

It can be daunting to look at marketing and think you need to fully master: analytics, data, CRO, SEM, advertising, copywriting, SEO, community and more.

But in reality, to be a successful marketer, you don’t need to be an expert in every channel: one or two areas of expertise will be enough.

However, before diving right in and choosing an area or two to focus on, experiment with a bunch of different skills to see what’s the best fit for you.

2. “No” is just a starting point

The best piece of advice I ever received was that “No” is often just the starting point, and most careers worth having involve a fair amount of determination, grit, and just general “try, try again”-ing.

Kathryn Minshewf, Founder of The Muse

When it comes to kickstarting a career in marketing-or even climbing the ladder, you’ll likely hear “No” and a lot more than “Yes”.

From pitching editors content ideas to applying for various roles and freelance gigs, throughout my career, I’ve been told “No” plenty of times.

But what I learned along the way was that each “No” was bringing me a step closer to a “Yes”. For example, each article pitch I had rejected helped me to eventually land my first paid writing gig with Crew.

And When I landed my role at Buffer, it was actually the second time I applied – Kevan, who’s now our Marketing Director, was also unsuccessful in his first Buffer application

Kevan used the above note as motivation and failing to land his dream job helped him to realize where he could focus his energy to improve.

Treat each “No” as an opportunity to learn and refine your skills.

3. Focus on timeless skills

Write every day. Even if you’re not a writer, I find this practice to be clarifying for many things.

MG Siegler, Partner at Google Ventures

There are certain skills that will never become outdated in marketing. To name a few:

  • Communication
  • Writing
  • Storytelling

These skills will always be valuable.

For example, whether it’s a blog post, copy for a landing page or captions for a video, writing will always be a key skill for marketers to have.

And before joining Buffer, Kevan used to write 2,000 words minimum every day to help improve his craft. Alfred also challenged himself to write every day before he worked at Buffer and again when he first transitioned into a content-focused role.

Try to find opportunities in everyday life where you can practice these timeless skills.

For instance:

  • Treat every tweet or email you send as a chance to improve your writing skills
  • Next time you’re speaking with a customer service agent, think about how you can make your communication really clear and easy to understand
  • The next time you compose a Facebook status, think about how you can effectively tell the story you’re looking to share (these storytelling formulas may help)

4. Pursue side hustles

If you’ve got things you want to build, just build them for the sake of learning a new thing.

Alexis Ohanian, Co-founder of Reddit

At Buffer, we love side projects.

And when it comes to marketing, side projects can be a great way to learn new skills and embrace areas you’re passionate about.

For example, when our content crafter, Alfred, was keen to learn more about design and coding websites, he set out on a mission to redesign his personal site and code the changes himself.

How Vladimir Lenin Became a Mushroom: A Hoax That Took the Soviet Union by Storm

Article URL: https://www.atlasobscura.com/articles/lenin-mushroom-hoax-russia

Comments URL: https://news.ycombinator.com/item?id=15874839

Points: 14

# Comments: 2


hnrss is a labor of love, but if the project has made your job

or hobby project easier and you want to show some gratitude, <a

href=”https://donate.hnrss.org/”>donations are very much

appreciated. PayPal and Bitcoin both accepted. Thanks!

Apply These 5 Simple Strategies to Improve Holiday Sales Promotions

Five Promotional Strategies for the Holidays

The December holidays are on the horizon, and as usual, Christmas shoppers are gearing up for another buying frenzy this Yuletide season. It’s time to think of creative ways to take advantage of the high demand around the holidays to boost your brand’s visibility.

How should you go about it, you might ask? For starters, you can launch a holiday sales campaign. Holiday sales promotions are part and parcel of brand marketing. While they can be costly, they are a worthy investment. Play your cards right, and your promotions can earn you great dividends.

In fact, 2017’s holiday season is estimated to be even more profitable for retailers than years past, especially for those selling via mobile platforms.

Promotional Strategies for the Holidays

Allow me to share with you five promotional strategies for the holidays that you can use to catch your audiences’ attention and convince them to click on your “Buy Now” buttons.

1. Create Video Ads for Social Media

Video ads have an emotive power that other advertising media can’t hope to match. As such, every business needs an effective video ad to impact brand awareness positively.

Still not sure? Here are a couple of fun video marketing facts for you can munch on:

  • Viewers retain 95 percent of a message when it’s conveyed through video, compared to 10 percent when it’s presented in text form.
  • The average internet user spends 88 percent more time on sites with videos than on those without.

Granted, creating a video spot is not easy, not to mention costly. Fortunately, the online world has a slew of tools and platforms that can help you launch an effective one with minimal effort.

One such tool is Promo by Slidely, a visual content platform offering a huge collection of pre-designed and customizable video ads – including holiday-themed ones – that can give your brand a boost.

Promo’s offerings are far from your run-of-the-mill content.

Thanks to its top-notch creative team, Promo has collected an impressive catalog of high-quality holiday-themed videos and music. As far as holiday videos go, they’ve got everything covered from Thanksgiving to Black Friday to Cyber Monday and Christmas – the works.

To top it off, Promo’s wide range of content is tailor-made for social media sharing, making it easy for you to reach a great number of potential clients via Facebook, Twitter and Instagram.

2. Update Your Website Regularly

How often should you update your website? There are no hard rules to answer this question; however, the simple answer would be, “as often as it’s warranted.” Updating your business website on a regular basis has a wide range of benefits, even more so on the marketing side of your business efforts.

Also, this can’t be emphasized enough: Make a significant update on your site in preparation for each holiday of the year. The reason is simple: people expect promotions during the holidays and are likely to jump at the opportunity to buy discounted products or special offers.

You want your business to generate some buzz? Then give people something to look forward to (not just for the holidays). Consumers love “fresh content.” There’s also a technical aspect to it: it’s good for SEO. Sites with regular updates get crawled and indexed on Google more often, resulting in more visits.

By updating your site regularly, you give the overall impression that the business is lively and thriving. What’s more, customers will feel that their needs are getting addressed on a regular basis.

3. Launch a Special Holiday Sale

Simply put, the holiday season presents the perfect opportunity to bolster your marketing efforts.

These are the times of the year when your customers are raving for great deals. How passionate are they about getting the deals? Have you ever seen a Black Friday mall stampede video? Exactly.

If you’re going to invest in a sales promotion, the holidays are the best time to do it. And you have to plan your promotion in a way that will catch people’s attention.

One good way to do that is to ensure that the theme of your special sales campaign is relevant to the particular holiday you’re targeting. Focus on the story, and make it interesting.

That way the campaign will capture the excitement of the holiday being celebrated, effectively adding more impact and resonance to your holiday promotional efforts.

4. Say ‘Thank You’ to Loyal Customers

Saying “thank you” is a fine way to show your appreciation to someone you’ve done business with. It sends a clear signal to your customers that you’re looking forward to continuing and building on the relationship that you’ve established with them.

Moreover, saying thank you gives you the perfect opportunity to offer special holiday deals that would be of great interest to loyal customers.

One great strategy is to offer a digital customer loyalty program to customers who make purchases on a regular basis. A loyalty program not only gives you the opportunity to show your appreciation to loyal customers, but it also drives repeat business giving your bottom line a significant lift.

5. Highlight Specific Products

Most consumers are racking their brains over which products to buy even months before the holidays hit. This is not surprising since holiday shoppers know there’s a fair chance that the products they’ve set their eyes on are likely to disappear off the shelves if they’re not quick on the trigger.

So be sure to highlight a selected list of products you want to recommend to your audience. Your customers will love your brand for it.

For one, they’re going to appreciate you for removing the burden of guesswork from their holiday shopping efforts. Also, highlighting products via a gift guide template gives your business the edge in terms of SEO. After all, the search phrase “gift guide” is bound to get considerable traffic this time of year.

Conclusion

The holiday season is one of the noisiest times of the year – and as a business owner, you have to take the necessary steps to ensure that your brand can be heard amidst all the clamor.

Would you like your brand to make some noise so loud that it reverberates in the minds of customers all year round, and beyond? Use the strategies above.

Photo via Shutterstock

This article, “Apply These 5 Simple Strategies to Improve Holiday Sales Promotions” was first published on Small Business Trends

Bitcoin Mining Service NiceHash Says Hackers Emptied Its Wallet

Article URL: https://www.bloomberg.com/news/articles/2017-12-06/bitcoin-mining-service-nicehash-says-hackers-emptied-its-wallet

Comments URL: https://news.ycombinator.com/item?id=15867258

Points: 23

# Comments: 1


hnrss is a labor of love, but if the project has made your job

or hobby project easier and you want to show some gratitude, <a

href=”https://donate.hnrss.org/”>donations are very much

appreciated. PayPal and Bitcoin both accepted. Thanks!

Chipotle could be a prime takeover target

ChipotleHollis Johnson

  • Chipotle has lost more than half of its market value in the past three years.
  • The low price coupled with an upcoming CEO change could make it a prime takeover target.

When it was announced last week that Buffalo Wild Wings would be acquired by private equity group Roark Capital, something strange happened: Shares of Chipotle Mexican Grill seemed to climb more on the news than did shares of Buffalo Wild Wings.

One reason is that investors had already known the Buffalo Wild Wings deal was in the works. Two weeks earlier, shares of the restaurant chain surged when news of a possible acquisition coursed through the market. As a result, when the deal was officially consummated, Buffalo Wild Wings’ stock rallied, but not as much as it had earlier in November.

My colleague Steve Symington wrote this at the time:

This announcement shouldn’t be a big surprise. Buffalo Wild Wings stock skyrocketed two weeks ago following reports that Roark Capital had made an offer for “more than $150 per share.” But at $157, the final price — which represents a 38% premium to Buffalo Wild Wings’ unaffected 30-day volume-weighted average — should partly appease concerns among patient investors who found themselves debating whether $150 was good enough to offset Buffalo Wild Wings’ potential for even greater long-term returns.

Yet, while this explains the somewhat muted response of Buffalo Wild Wings’ stock in the immediate wake of the official deal announcement last week, this doesn’t answer the question of why shares of Chipotle responded positively to the news. The answer to that question could rest on hopes that Chipotle could be the next major company in the food industry to be acquired.

Shares of Chipotle have lost more than half their value over the past two years. They topped out at the end of 2015, but then cratered after a number of food-borne illness outbreaks at its restaurants caused sales at the burrito chain to tank. Even after they’ve rallied in the past week, they’re still down nearly 60% from their high two years ago.

On the one hand, it doesn’t seem like Chipotle would be a takeover target. In 1998, McDonald’s purchased a major stake in the company, only to then exit that stake in 2006 after taking Chipotle public. At the time, McDonald’s had an 88% voting interest in Chipotle, making the burger chain far and away Chipotle’s biggest investor.

Over the next nine years, Chipotle’s growth exploded, as did its share price. When McDonald’s sold its stake, Chipotle had approximately 500 locations. Today, the number exceeds 2,200 and is still growing. This growth pushed its stock up 15-fold, from around $50 a share in the beginning of 2006 to nearly $750 a share by the end of 2015.

fc2fb49d98b655d76b8462d9a05db049The Motley Fool

While this might be cited as evidence that Chipotle did better as a stand-alone company, its performance since its shares topped out two years ago suggests otherwise. In the first case, one of the principal issues underlying Chipotle’s travails has been its supply chain, which wasn’t sufficiently sophisticated to protect against foodborne-illness outbreaks, such as norovirus and E. coli.

It has since made changes to its supply-chain processes, but they have been painful and slow. Moreover, Chipotle’s focus on these behind-the-scenes aspects took its executives’ attention away from frontline issues, such as service quality in its restaurants, a fact that the chain has sought to correct more recently.

The recent rollout of Chipotle’s queso dip, which is disappointing to put it mildly, points to another problem that the company is having: dogmatism. Its business model is predicated on serving fresh, organic, and locally sourced ingredients. These are commendable objectives, but they shouldn’t be allowed to interfere with the chain’s success, either.

This is exactly what happened in the design and rollout of its queso, which has gotten horrible reviews from customers. The consistency of it is odd, as is the flavor. The problem is that Chipotle refused to use processed cheese. This is consistent with its organic ethos, but it has resulted in a subpar product that has only done further damage to the brand.

Would a more sophisticated parent company have been willing to compromise? There’s no way to say for sure. But given that such a company wouldn’t have the same personal investment in Chipotle’s dogmatic approach to fast-casual food as, say, its founder and departing CEO Steve Ells, it isn’t an unreasonable thing to think.

It’s for these reasons, as well as the dramatic decline in Chipotle’s share price and the ongoing consolidation in the restaurant space, most recently evidenced by the purchase of Buffalo Wild Wings, that one would be excused for thinking that Chipotle could soon become a takeout target.

John Maxfield owns shares of Chipotle Mexican Grill. The Motley Fool owns shares of and recommends Buffalo Wild Wings and Chipotle Mexican Grill. The Motley Fool has a disclosure policy.

NOW WATCH: Why Korean parents are having their kids get plastic surgery before college

Google pulls YouTube from Amazon devices, again


(Reuters) – A rare public spat in the technology industry escalated on Tuesday when Google said it would block its video streaming application YouTube from two Amazon.com Inc devices and criticized the online retailer for not selling Google hardware.

The feud is the latest in Silicon Valley to put customers in the crossfire of major competitors. Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets like the Google Home and Amazon Echo Show.

The stakes are high: many in the technology industry expect that interacting with computers by voice will become widespread, and it is unclear if Amazon, Google or another company will dominate the space. Amazon’s suite of voice-controlled devices has outsold Google’s so far, according to a study by research firm eMarketer from earlier this year.

In a statement, Google said, ”Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make (its) Prime Video available for Google Cast users, and last month stopped selling some of (our sister company) Nest’s latest products.

“Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV,” Google said. “We hope we can reach an agreement to resolve these issues soon.”

Amazon said in a statement, “Google is setting a disappointing precedent by selectively blocking customer access to an open website.”

It said it hoped to resolve the issue with Google as soon as possible but customers could access YouTube through the internet – not an app – on the devices in the meantime.

The break has been a long time coming. Amazon kicked the Chromecast, Google’s television player, off its retail website in 2015, along with Apple Inc’s TV player. Amazon had explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on devices sold by Amazon.

Amazon and Apple mended ties earlier this year when it was announced Prime Video would come to Apple TV. Not so with Google.

In September, Google cut off YouTube from the Amazon Echo Show, which had displayed videos on its touchscreen without video recommendations, channel subscriptions and other features. Amazon later reintroduced YouTube to the device, but the voice commands it added violated the use terms and on Tuesday Google again removed the service.

The Fire TV loses access to its YouTube app on Jan. 1, Google said. Amazon has sold that device for longer than the Echo Show, meaning more customers may now be affected.