Introducing Surface Book 2

Article URL: https://blogs.windows.com/devices/2017/10/17/introducing-surface-book-2-the-most-powerful-surface-book-ever/

Comments URL: https://news.ycombinator.com/item?id=15490987

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8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

Much has been written on the Buffer Blog about social media strategy.

In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing andmanaging multiple social media accountsto creating remarkable content and the rise of micro-influencers.

One thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs.

What should businesses be thinking about? What are long-term trends that businesses can feel good about investing in? What makes for truly good social media content?

How to listen: iTunes | Google Play| SoundCloud | Stitcher | RSS

In episode #65 of The Science of Social Media, hosts Brian Peters and Hailley Griffis cover successful social media for businesses and entrepreneurs. After chatting with hundreds of businesses, we’ve dwindled it down to eight super important social media tips that businesses and entrepreneurs should consider on their way to social media success.

Let’s dive in!

8 Tips to Quickly Master Social Media for Businesses and Entrepreneurs

8 Social Media Tips for Businesses and Entrepreneurs

1. Make a commitment to social media

The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media.

Like any other form of marketing, social media for businessescan be a real challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social media after just a few months.

We’ve found that it takes eight months to one year to really get the hang of social. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t.

It all starts with planning. Create a social media strategy and write it down in order to hold your business accountable. Your strategy should include a basic company mission statement, content plan and goals. And most importantly, a powerful statement on why people would follow you on social media, what kind of content you plan on creating and posting, and what you hope to achieve.


The first thing that businesses can do to find success is make a commitment to social media.

Click To Tweet


2. Show off your personality

The second social media tip for businesses and entrepreneurs is to always (authentically) be you on social media.

Take a second to think about the brands that you follow on social media. What makes them special? What makes you follow them?

Chances are that there is something special about the content they post or the way in which they post it. We’re guessing they have a personality and aren’t just brand robots pushing out content.

Creating a great social media presence isn’t only about showing the value of your product or service to your audience. It’s about connection and experiences. The best brands out there share a common point of view with their fans.

One of our favorite examples of this idea in action is Merriam Webster Dictionary. They’re a dictionary and they’re seeing tremendous success on social media.


Success on social isn’t about showing off your product. It’s about connection and experiences.

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3. Listen to customers rather than promote

Tip #3 is that great social media programs are built around listening to customers, not promoting to them.

The way we like to think about it is that social media offers an incredible, open-ended platform that businesses can use to communicate and engage with customers. That’s why we recommend using it that way!

Social media is becoming a customer service platform and people are coming to expect it. The tricky part is, the better you get at social the more engagement you’ll get, and in turn, the more comments. So be prepared for an influx of love from your fans!

The other side is that your customers are the best source of inspiration for content. Lots of businesses are sitting on a never-ending gold mine of content ideas by simply looking at their frequently asked questions, or what people are asking on social media. If you’re stuck on what to post, look to your customers first for ideas before anything else.

You can also listen to competitor’s customers as well, as funny as that sounds. Tools like Twitter Lists, BuzzSumo, Facebook Pages to Watch, Google Keyword Planner, and YouTube are all great places to find what’s working in your industry.


Great social media programs are built around listening to customers, not promoting to them.

Click To Tweet


4. Focus your efforts on a select networks

Social media networks are like shiny new objects. We want to be everywhere at once and try everything because we’re sure that this network will be the one for us. But the fact is we’re all strapped for resources. So if you try to focus on lots of social networks then you’re setting yourself up for a long road ahead.

We tried! At one time we were everywhere. We were on all of the standard networks along with lesser-known networks like Anchor, Beme, Tumblr, and Whale. What we found was that we were getting average results across the board. Not to mention it was taking full days to post content to each platform. It wasn’t sustainable.

It may seem counterintuitive, but focusing all your efforts on the two to three platforms which give you the best return on investment. Crafting content unique to each platform is critical.

For example, let’s say we write a blog post about social media marketing. Writing the copy that will get attention and clicks on LinkedIn is much different than what works on Facebook, which is dramatically different than what works on Instagram, Snapchat, or Twitter.

It’s an obsession-like focus on a particular platform that allows you to hone in on successful tactics.


Social media networks are like shiny new objects. Businesses want to be everywhere at once!

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5. Remember that success follows passion

Our last tip on the strategy side of social media for businesses and entrepreneurs is to remember that passion helps generate truly great and memorable content.

Success on social media is a long road. As we mentioned before, it took us minimum eight months of hard work to get to a point where we felt good about our social program.

Imagine if those 8 months were filled with posting content that we didn’t care about!

The only way to ensure long term commitment and that social media doesn’t become a burden is to follow your passion. The nice thing about social media is that your content doesn’t have to be directly related to your brand or industry. Meaning it doesn’t have to be what everyone else is doing.

We suggest that as business owners you pick a topic that they love and are truly passionate about.


Success follows passion on social media. Post content you’re passionate about to avoid burnout.

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6. Experiment with video marketing

Content Ideas:

Video marketing is one of the most talked about topics in social media right now and so we’d love to share a few strategies that you can use to create awesome video content.

Many marketers tell us that they struggle with what to create video about. The best solution we have for you when it comes to what is to start with what works. Sort your blog content in order of most traffic and create videos around those topics.

Again, use Facebook Pages to Watch to figure out what kinds of videos your competitors are making and generate topic ideas based off of that. Use your customers as resources. Look outside of your specific industry to your favorite brands. The key is to start with what works and gain some confidence.

Best-Practices:

In terms of video best-practices, there are some scientific factors that people are more likely to interact with. One is video length. On Facebook, for example, the highest engaging videos are between 60-90 seconds. The second highest are between 30-60 seconds. Same holds true for Twitter. So keep your videos short and to the point. Save the best for first, if you will.

If you’re going to feature a person (or group of people) in your video, you’ll need a good lavalier microphone, natural light from a window, and a tripod. Sound, lighting, and camera stability are key in creating a quality video.

If animated or text-only video are more your style (which we do a lot here at Buffer) all you’ll need is great resource for stock video, quality background music, and a video editor. My two must-have sites for stock video are Pexels and VidevoandAnimoto is our go-to video editor.


There’s never been a better time to get started with video than right now on social media.

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7. Get the most out of your content

One of the most key aspects in social media marketing mastery is to get the most out of your content.

Businesses and entrepreneurs have so many things going on at once that it can be easy to forget that it’s not always necessary to continuously send out brand new content to be successful.

From what we’ve seen at Buffer, the more you can repurpose and make your content feel fresh in a variety of ways the less content you’ll actually have to put out and the more success you’ll have.

Experiment with creating shareable graphics throughout the post that people can use on Twitter, Facebook or LinkedIn. You can also create a series ofInstagram Stories to help promote the post. Or you might try creating a short video for Facebook summarizing the post (or even a more in-depth YouTube video!)

Every piece of content you create should have at least 2-3 other pieces of shareable content to accompany it. That way if the link doesn’t resonate then the video might. Or if the video falls short, maybe it makes for good Instagram Stories.


Every piece of content you create should have at least 2-3 shareable assets for social media.

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8. Boost organic content to a targeted audience

What’s great about social media for businesses is that you don’t have to be an expert in order to see success with advertising.

Unless you have a team running your social ads or you’re able to invest a lot of time running experiments, you could end up wasting a lot of money on paid advertising.

The way we like to think about it is that organic social media posting (traditional posting) is the perfect testing ground for paid ads and boosted posts. In other words, you’re using organic reach to determine what posts you should put money behind.

The best part is that you can target specific users within many of the social platform ad managers.

For example, let’s say your goal is traffic to your website and you’ve identified a top performing post.

You can create an audience that is most likely to also enjoy that post. That could be a Lookalike Audience that is similar to your website visitors. Or maybe it’s an audience who has shown interest in your competitors. It also could be an audience based on demographics like location, age, or mobile device type.

You can then exclude traffic to your website in order to eliminate people who are already familiar with your brand.


You don’t have to be an expert in order to see success with social media advertising.

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More Podcast Episodes We Recommend

8 Social Media Tips for Businesses and Entrepreneurs

How to Say Hello to Us

We would all love to say hello to you on social media especially Twitter!

Thanks for listening! Feel free to connect with our team atBuffer on Twitter, Buffer on Facebook, our Podcast Homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 10,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

The eSports competitive video gaming market continues to grow revenues & attract investors

eSports Advertising and SponsorshipsBII

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.

What is eSports? History & Rise of Video Game Tournaments

Years ago, eSports was a communityof video gamers who would gather at conventions to play Counter Strike, Call of Duty, or League of Legends.

These multiplayer video game competitions would determine League of Legends champions, the greatest shooters in Call of Duty, the cream of the crop of Street Fighter players, the elite Dota 2 competitors, and more.

But today, as the history of eSports continue to unfold, media giantssuch as ESPN and Turner are broadcasting eSports tournaments and competitions. And in 2014, Amazon acquired Twitch, the live streaming video platform that has been and continues to be the leader in online gaming broadcasts. And YouTube also wanted to jump on the live streaming gaming community with the creation of YouTube Gaming.

eSports Market Growth Booming

To put in perspective how big eSports is becoming, a Google search for “lol” does not produce “laughing out loud” as the top result. Instead, it points to League of Legends, one of the most popular competitive games in existence. The game has spawned a worldwide community called the League of Legends Championship Series, more commonly known as LCS or LOL eSports.

What started as friends gathering in each other’s homes to host LAN parties and play into the night has become an official network of pro gaming tournaments and leagues with legitimate teams, some of which are even sponsored and have international reach. Organizations such as Denial, AHQ, and MLG have multiple eSports leagues.

And to really understand the scope of all this, consider that the prize pool for the latest Dota 2 tournament was more than $20 million.

Websites even exist for eSports live scores to let people track the competitions in real time if they are unable to watch. There are even fantasy eSports leagues similar to fantasy football, along with the large and growing scene of eSports betting and gambling.

So it’s understandable why traditional media companies would want to capitalize on this growingtrend just before it floods into the mainstream.Approximately300 million people worldwide tune in to eSports today, andthat number is growing rapidly. By 2020, that number will be closerto 500 million.

eSports Industry Analysis – The Future of the Competitive Gaming Market

Financial institutions are starting to take notice. Goldman Sachs valued eSports at $500 million in 2016 and expects the market will grow at 22% annually compounded over the next three years into a more than $1 billion opportunity.

And industry statistics are already backing this valuation and demonstrating the potential for massive earnings. To illustrate the market value, market growth, and potential earnings for eSports, considerSwedish media company Modern Times Group’s $87 million acquisition of Turtle Entertainment, the holding company for ESL. YouTube has made its biggest eSports investment to date by signing a multiyear broadcasting deal with Faceit to stream the latter’s Esports Championship Series. And the NBA will launch its own eSports league in 2018.

Of course, as with any growing phenomenon, the question becomes: How do advertisers capitalize? This is especially tricky for eSports because of its audience demographics, which is young, passionate, male-dominated, and digital-first.They live online and on social media, are avid ad-blockers, and don’t watch traditional TV or respond to conventional advertising.

So what will the future of eSports look like? How high can it climb? Could it reach the mainstream popularity of baseball or football? How will advertisers be able to reach an audience that does its best to shield itself from advertising?

Robert Elder, research analystfor BI Intelligence, Business Insider’s premium research service, has compiled an unparalleled report on the eSports ecosystem that dissects the growing market for competitive gaming. This comprehensive, industry-defining report contains more than 30 charts and figures thatforecast audience growth, average revenue per user, and revenue growth.

Companies and organizations mentioned in the report include:NFL,NBA, English Premier League, La Liga, Bundesliga, NHL, Paris Saint-Germain, Ligue 1, Ligue de Football, Twitch, Amazon, YouTube, Facebook, Twitter, ESPN, Electronic Arts, EA Sports, Valve, Riot Games, Activision Blizzard, ESL, Turtle Entertainment, Dreamhack, Modern Times Group, Turner Broadcasting, TBS Network, Vivendi, Canal Plus, Dailymotion, Disney, BAMTech, Intel, Coca Cola, Red Bull, HTC, Mikonet

Here are some eSports industry facts and statistics from the report:

  • eSports is a still nascent industry filled with commercial opportunity.
  • There are a variety of revenue streams that companies can tap into.
  • The market is presently undervalued and has significant room to grow.
  • The dynamism of this market distinguishes it from traditional sports.
  • The audience is high-value and global, and its numbers are rising.
  • Brands can prosper in eSports by following the appropriate game plan.
  • Game publishers approach their Esport ecosystems in different ways.
  • Successful esport games are comprised of the same basic ingredients.
  • Digital streaming platforms are spearheading the popularity of eSports.
  • Legacy media are investing into eSports, and seeing encouraging results.
  • Traditional sports franchises have a clear opportunity to seize in eSports.
  • Virtual and augmented reality firms also stand to benefit from eSports.

In full, the report illuminates the business of eSports from four angles:

  • The gaming nucleus of eSports, including an overview of popular esport genres and games; the influence of game publishers, and the spectrum of strategies they adopt toward their respective esport scenes; the role of eSports event producers and the tournaments they operate.
  • The eSports audience profile, its size, global reach, and demographic, psychographic, and behavioral attributes; the underlying factors driving its growth; why they are an attractive target for brands and broadcasters; and the significant audience and commercial crossover with traditional sports.
  • eSports media broadcasters, including digital avant-garde like Twitch and YouTube, newer digital entrants like Facebook and traditional media outlets like Turner’s TBS Network, ESPN, and Canal Plus; their strategies and successes in this space; and the virtual reality opportunity.
  • eSports market economics, with a market sizing, growth forecasts, and regional analyses; an evaluation of the eSports spectacle and its revenue generators, some of which are idiosyncratic to this industry; strategic planning for brand marketers, with case studies; and an exploration of the infinite dynamism and immense potential of the eSports economy.

Interested in getting the full report? Here are two ways to access it:

  1. Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over 100 other expertly researched reports. As an added bonus, you’ll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> START A MEMBERSHIP
  2. Purchase & download the full report from our research store. >> BUY THE REPORT

NOW WATCH: 9 details you might have missed from the trailer for ‘Stranger Things’ season 2

Malware Can Make Unauthorized Calls from Android

Article URL: http://gotowebsecurity.com/android-malware-makes-calls/

Comments URL: https://news.ycombinator.com/item?id=15473001

Points: 1

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The fintech ecosystem explained

FintechShapingtheFutureShutterstock

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.

We’ve entered the most profound era of change for financial services companies since the 1970s brought us index mutual funds, discount brokers and ATMs.

No firm is immune from the coming disruption and every company must have a strategy to harness the powerful advantages of the newfintechrevolution.

The battle already underway will create surprising winners and stunned losers among some of the most powerful names in the financial world: The most contentious conflicts (and partnerships) will be between startups that are completely reengineering decades-old practices, traditional power players who are furiously trying to adapt with their own innovations, and total disruption of established technology & processes:

  • Traditional Retail Banks vs. Online-Only Banks: Traditional retail banks provide a valuable service, but online-only banks can offer many of the same services with higher rates and lower fees
  • Traditional Lenders vs. Peer-to-Peer Marketplaces: P2P lending marketplaces are growing much faster than traditional lenders-only time will tell if the banks strategy of creating their own small loan networks will be successful
  • Traditional Asset Managers vs. Robo-Advisors: Robo-advisors like Betterment offer lower fees, lower minimums and solid returns to investors, but the much larger traditional asset managers are creating their own robo-products while providing the kind of handholding that high net worth clients are willing to pay handsomely for.

As you can see, this very fluid environment is creating winners and losers before your eyesand it’s also creating the potential for new cost savings or growth opportunities for both you and your company.

After months of researching and reporting this important trend, Sarah Kocianski, senior research analyst forBI Intelligence, Business Insider’s premium research service, has put together an essential reporton the fintech ecosystemthat explains the new landscape, identifies the ripest areas for disruption, and highlights the some of the most exciting new companies.These new players have the potential to become the next Visa, Paypal or Charles Schwab because they have the potential to transform important areas of the financial services industry like:

  • Retail banking
  • Lending and Financing
  • Payments and Transfers
  • Wealth and Asset Management
  • Markets and Exchanges
  • Insurance
  • Blockchain Transactions

If you work in any of these sectors, it’s important for you to understand how the fintech revolution will change your business and possibly even your career. And if you’re employed in any part of the digital economy, you’ll want to know how you can exploit these new technologies to make your employer more efficient, flexible and profitable.

Fintech Ecosystem Diagram 2016BII

Among the big picture insights you’ll get fromThe Fintech Ecosystem Report:The Emerging Technologies and Firms Driving Change in Financial Services and How Legacy Players Can Navigate The Disruption:

  • Fintech investment continues to grow.After landing at $19 billion in total in 2015, global fintechfunding had already reached $15 billion by mid-August 2016.
  • The areas of fintech attracting media and investor attention are changing.Insurtech, robo-advisors, and digital-only banks are only a few of the segments making waves. B2B fintechs are also playing an increasingly prominent role in the ecosystem.
  • It’s not all good news for fintechs.Major hurdles, including customer acquisition and profitability, remain. As a result, many are becoming more willing to enter partnerships and adjust their business models.
  • Incumbents are enacting strategies to ensure they remain relevant.Many financial firms have woken up to the threat posed by fintechs and are implementing innovation strategies to stave off disruption. The majority of these strategiesinvolve some interaction with fintech firms.
  • Therelationship between incumbents and fintechs continues to evolve.Fintechs are no longer viewed exclusively as a threat, nor can they be ignored. They are increasingly viewed as partners, but that narrative alone is too simple – in reality,amore nuanced connection is taking hold.

This exclusive report also:

  • Assesses the state of the fintech industry.
  • Gives details on the drivers of its growth.
  • Explains which areas of fintech are gaining traction.
  • Outlines the range of current and potentialmodels for fintech and incumbent interaction.

The Fintech Ecosystem Report:The Emerging Technologies and Firms Driving Change in Financial Services and How Legacy Players Can Navigate The Disruptionis how you get the full story on the fintech revolution.

To get your copy of this invaluable guide to the fintech revolution, choose one of these options:

  1. Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> START A MEMBERSHIP
  2. Purchase the report and download it immediately from our research store. >> BUY THE REPORT

The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of the fast-moving world of financial technology.

NOW WATCH: Legendary economist Gary Shilling explains how you can beat the market

STOCKS CLIMB TO RECORD HIGHS: Here’s what you need to know

man rock climbing boulderingFlickr/Pierce Martin

Stocks climbed higher to a new record as a core reading of inflation slowed, showing that economic growth is continuing to grind along.

The S&P 500 gained 0.1%. Meanwhile, the Dow increased 0.2% and the more tech-heavy Nasdaq also rose 0.2%.

First up, the scoreboard:

  • Dow: 22,873.83, +32.82, (+0.14%)
  • S&P 500: 2,552.70, +1.73, (+0.07%)
  • Nasdaq: 6,603.05, +11.34, (+0.17%)
  • US 10-year yield: 2.28%, -0.04
  • WTI crude oil: $51.36, +0.76, +0.76%

1. Forget bitcoin, an $8 trillion bubble in global markets is waiting to pop. Deutsche Bank’s chief economist singles out government and corporate bonds that still have negative yields as potentially disastrous.

2. The rise of a new kind of finance is setting off alarm bells at the Fed. A surge in new methods and avenues to circumvent conventional bank finance presents the next major challenge for regulators in Washington, the St. Louis Fed’s president, James Bullard, told Business Insider in an interview.

3. Traders are betting big against gun stocks after the Las Vegas mass shooting. After their prices surged immediately following the massacre, traders are now loading up on shorts.

4. Bank of America beat on third-quarter earnings. The bank reported earnings of $0.48 per share, even with the second quarter, beating analysts estimates of $0.46 per share.

5. Bitcoin went bananas. The red-hot cryptocurrency crossed $5,800 for the first time and set a record high of $5,866 a coin.

ADDITIONALLY:

These 13 companies pay the highest effective tax rate in the US

The Weinstein Company will reportedly be sold off or shut down – but the company publicly denies it

Jamie Dimon talks about bitcoin one day after saying ‘I’m not going to talk about bitcoin anymore’

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Trump needs to make another key appointment as Janet Yellen’s right hand man steps down

MORGAN STANLEY: Here are 20 companies that are best exposed to the growing space economy

Fed president James Bullard tells us why he disagrees with his colleagues about the need for more rate hikes

Brevan Howard, an $11 billion hedge fund, is betting on volatility in the world’s most important market

Cryptocurrencies are ‘in the 3rd inning’ – and Wall Street is just getting started

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